What are the responsibilities and job description for the Shopper Marketing Manager position at Champion Petfoods?
Changing the World, One Kibble at a Time
Champion Petfoods is expanding! We are excited to announce we are looking for a Shopper Marketing Manager to join our rapidly growing company.
Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35 years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion - with its ORIJEN® and ACANA® brands - is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime , provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us - and the environment that sustains us - are top priorities.
We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.
Here's the scoop - Summary
As a Shopper Manager for Champion Petfoods and its brands, ORIJEN and ACANA, you will play a crucial role in driving sales and brand visibility by developing and implementing effective shopper marketing strategies. This role requires a deep understanding of consumer behavior and market trends and the ability to collaborate cross-functionally with various teams, including sales, brand, product development, and brand experience. The primary focus will be creating a positive shopping experience for pet owners and influencing their purchasing decisions through innovative and targeted initiatives while developing and executing customized marketing programs with key accounts and independent dealers in the US. Proven experience in various marketing functions, including demand generation, digital marketing, online and traditional marketing, and the ability to work cross-functionally is required.
This role works a hybrid schedule from home and out of our corporate office in Louisville, CO, and reports to the Retail Marketing Manager.
What a typical day looks like
Shopper and Key Account Marketing Strategy
- Develop and execute 360 shopper marketing plans and strategies for national and regional key accounts in partnership with the sales team, enhancing ORIJEN and ACANA in-store and online visibility and appeal that support driving sell through.
- Collaborate with the brand team to align shopper initiatives with overall brand objectives.
- Establish and maintain strong relationships with retailers, agencies, and other partners to enhance collaboration and execution of shopper programs.
- Collaborate on development and execution of dedicated retailer program to boost advocacy and recommendation of CPF brands by offering tailored incentives and support to retailers, fostering stronger brand connections and market penetration.
Consumer Insights
In-Store Merchandising
Promotional Campaigns
Data Analysis
Budget Management
What you'll bring
What can you expect from Champion?
What are you waiting for? Join the pack!
Come as you are.
We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.
Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.
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Salary : $90,000 - $120,000
