Senior Brand Campaigner

Change.org is searching for a Senior Brand Campaigner to help Change.org drive media coverage on big, brand defining campaigns led by our users. You will report to our Senior Communications Manager. As a key member of our Communications Team, you’ll identify strong campaigns for email, social media and press experimentation; stay abreast of compelling issues and news stories for campaign selection and escalation; draft brand emails applicable to a wide audience and use media to drive campaign impact, victory and brand awareness. 

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000 campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help! 

Key Outcomes: 

• Identify potentially strong campaigns for our team to test over email, social and press.
• Use media to drive campaign impact, victory, and brand awareness; including pitching to press, building reporter lists, and suggesting stories for social media.
• Support petition starters to drive their campaigns to victory and talk about their campaign to press.
• Write brand emails that perform well to a wide swath of Change.org’s email audience.
• Be on top of compelling issues and news stories to help with campaign selection and escalation.

The most important core competencies for the role are: 

• Strong writing skills, experience writing press pitches, marketing emails and social content. 
• Proven track record of landing media hits, including top-tier digital and print publications. 
• Existing connections with journalists and influencers who could help tell the story of Change.org’s brand. 
• Experience building media strategies that successfully drive brand awareness.
• Demonstrated success organizing campaigns for social change and getting the attention of decision-makers. 
• Comfortable working in a fast-paced, rapid response environment.
• A strong sense of what petitions will perform well on social media.
• Willingness to work across differences, including providing support to policy-compliant campaigns that you may not agree with, but that align with Change.org’s commitment to being an open platform.

Target experience: 

• 3-6 years working in social organizing, campaigning or social justice;
• 5 years working in communications  

Interested? Great! Here's what you should know:

This is a 6 month fixed-term role based in the United States.

We’re currently able to hire staff based in the following US locations: AK, AZ, CA, CT, DC, FL, GA, IA, IL, KS, MA, MD, MO, NC, NJ, NV, NY, OR, PA, RI, TX, UT, VA, VT, WA, WI.  

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Senior Brand Campaigner is $121,500 in New York and San Francisco, is $115,500 in Austin, Boston, LA and Seattle and is $103,500 in all other US locations. 

Benefits and perks also vary based on location. 

We are accepting applications until January 27, 2025.

Our evaluation process is as follows:

• 30 min Recruiter Screen 
• 45 min Hiring Manager Screen
• Timed Take Home Assessment
• Virtual Team Interview

We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!

We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.

We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

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#LI-Remote 

We are legally required to conduct EEOC reporting. While this is required by the federal government, we recognize that it does not include all genders and ethnicities. We want you to know that Change.org celebrates all identities and we thank you for your participation.

Salary : $103,500 - $121,500