What are the responsibilities and job description for the Marketing Specialist position at Channel Impact?
Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.
Channel Impact is seeking a Marketing Specialist to join our team. In this role, you’ll support the North America Regional Marketing team. This role focuses on expanding the pipeline within our existing Strategic, large enterprise through innovative customer growth programs. The ideal candidate will deliver exceptional customer experiences that forge expansive adoption of educational solutions while strengthening relationships with key stakeholders to drive incremental increases in annual recurring revenue.
This is a full-time, salaried opportunity with benefits. This role is open to remote workers in the United States.
What you will do:
- Design and implement customer growth programs that surprise and delight Strategic Account customers while producing marketing sourced and influenced pipeline for sales
- Develop scalable marketing initiatives that expand pipeline within existing accounts beyond existing divisions, subsidiaries, and personas
- Generate and influence sales opportunities for additional users, product adoption, and organizational expansion
- Execute white glove-service programs for Sales and Customer Success teams while optimizing available resources
- Partner with product marketing and executive operations to generate event-specific content tailored to Strategic Account needs
- Team with Business Partners and their respective executive leadership for speaking engagements at customer events
- Liaise with Instructor Partner Management to support Customer Visit Days and Learning Days
- Collaborate and build strong relationships with Sales, Customer Success, Marketing, and Revenue Operations teams to align on execution of our programs against strategic priorities
- Compile and analyze program metrics to demonstrate impact and ROI
- Create comprehensive reports showcasing value delivered to Strategic Accounts
- Track pipeline growth and conversion rates resulting from marketing programs
- Identify trends and insights to inform future program development
- Develop new customer engagement programs based on market research and customer feedback
- Test and iterate on program concepts to optimize for pipeline expansion
- Stay current on industry trends to identify innovative engagement opportunities
- Apply creative thinking to overcome budget and resource constraints
- Project Management
- Manage multiple customer programs simultaneously while maintaining quality standards
- Develop and maintain program calendars aligned with Sales and Customer Success cycles
- Coordinate logistics for in-person events across North America
- Ensure timely delivery of all program elements with renewals in mind
What you Bring:
- 3 - 5 years of event, program and project management in the tech industry (required)
- Exceptional written and verbal communication skills
- Strong organizational and time management skills
- Basic understanding of sales and marketing metrics
- Proficient in Google Cloud applications, Salesforce, Slack, Splashthat, Typeform, On24, Canva, Asana, and Zoom
- Experience supporting Sales and Customer Success teams or account management
- Background in B2B marketing or enterprise software (Preferred)
- Understanding of learning and development industry and CHRO and CLO personas
- Experience in event logistics and planning
- Travel up to 15%
Our Benefits:
- Competitive compensation commensurate with experience
- Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
- Flexible paid time off
- Paid holidays
- 401k & Company Match
- Learning & Development Stipend
- Employee Referral Bonus
Channel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
