What are the responsibilities and job description for the Marketing Manager position at chapman?
The Marketing Manager for Musco Center for the Arts plays a key role in advancing, promoting and developing audience engagement in collaboration with professional artists, College of Performing Arts leadership, and other University departments. Carries out season and event-targeted strategic marketing, branding, and promotional campaigns to build the Center’s loyalty, awareness, visibility, and drive ticket sales growth.Conducts data driven market research for the Center’s programming and develops ticket pricing strategies to maximize and attain sales goals with a focus to engage communities and cultivate relationships to drive revenue.Responsible for creating and implementing advertising plans across print, digital, and social media platforms to mass and targeted audiences. Create strategies that maximize attendance and participation from members of the press and other influencers. Steward and cultivate partnerships, media relations, and cross-promotions.Steer and develop communications and public relations messages. Keep abreast of grant and funding opportunities for the Center’s programming and operations and research and prepare grant applications. Represents the Center at professional, community and campus events
