What are the responsibilities and job description for the Copywriter - Columbus/Atlanta, GA position at Char-Broil, LLC?
Job Summary
At W. C. Bradley Co. Outdoor Cooking, we are passionate about creating amazing outdoor cooking experiences. Our family of brands, including Char-Broil, Oklahoma Joe's, and Pit Boss, inspires people to elevate their grilling and smoking adventures. We are seeking a talented Copywriter to join our team and craft compelling, high-impact content while leveraging AI tools to enhance productivity and creativity.
The Copywriter will play a key role in developing engaging, brand-aligned copy for a variety of marketing channels, including digital, social, print, and email. This individual will harness their creative talents and utilize AI-driven tools to optimize workflows and scale content production without compromising quality. The role requires a deep understanding of the unique voice, tone, and messaging for each brand in our portfolio, ensuring content resonates with their respective audiences.
Duties and Responsibilities
- Write clear, persuasive, and engaging copy tailored to the distinct voices of each of brands for diverse platforms, including packing and POP, retailer websites, social media, email campaigns, product descriptions, and print materials.
- Leverage AI tools and platforms to streamline content ideation, drafting, and editing, ensuring timely delivery of high-quality work.
- Collaborate closely with marketing, design, and product teams to ensure all copy aligns with the specific brand guidelines and campaign objectives for each brand.
- Conduct keyword research and implement SEO best practices in digital copy to improve visibility and engagement across all brand platforms.
- Develop creative concepts and taglines that resonate with target audiences and drive conversions.
- Edit and proofread content to maintain a consistent tone, voice, and style.
- Stay up to date with industry trends, including advancements in AI technologies and their application in content creation.
- Other duties as deemed necessary.
Qualification Requirements
Minimum Education:
- Bachelor’s degree in English, Communications, Marketing, or a related field
Minimum Work Experience:
- 3 years of professional copywriting experience, preferably within the consumer goods or outdoor cooking industries
License(s) / Certification(s):
- one
Knowledge, Skills and Abilities
- Proven experience using AI tools like ChatGPT, Jasper, or Copy.ai to enhance content production.
- Exceptional writing, editing, and proofreading skills, with a strong portfolio showcasing diverse projects for multiple brands.
- Knowledge of SEO principles and digital marketing strategies.
- Familiarity with analytics tools to measure content performance and inform future strategies.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Strong collaboration skills and an openness to feedback.
- Ability to maintain regular and predictable attendance.
- Ability to work in a constant state of alertness.
Physical Requirements
Work Environment: Normal Office Environment: Limited Travel Required
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA 31902.
