What are the responsibilities and job description for the Graphic Designer position at CHARLES RIVER APPAREL INC?
Description:
Charles River Apparel is seeking a talented Graphic Designer to bring our brand to life across digital and print platforms. From email campaigns and social media graphics to web assets and print collateral, this role plays a key part in maintaining our visual identity while pushing creative boundaries.
Reporting to the Marketing Manager, the Graphic Designer will work closely with our in-house Marketing team, cross- functional departments, and external partners to deliver thoughtful, on-brand designs that drive engagement and customer response.
Key Responsibilities:
- Design original assets for email, social media, website, digital campaigns, and print materials.
- Retouch, recolor apparel, and resize product images to meet brand standards across all platforms.
- Maintain and evolve brand guidelines to ensure visual consistency across all touchpoints.
- Collaborate with internal teams to develop creative concepts that support marketing and business goals.
- Drive projects from concept to final delivery, ensuring timely execution and high-quality results.
- Prepare print-ready files and troubleshoot any pre-press or production issues.
- Stay current on design trends and digital best practices, integrating fresh ideas into design work.
- Assist with planning and creative direction for product photoshoots.
- Organize and manage digital assets, ensuring efficient file structure and easy access.
- Support other departments with design needs such as internal communication pieces or event materials.
- Take and apply feedback constructively to improve creative outcomes.
Qualifications:
- Bachelor’s degree in Graphic Design or related field.
- Strong portfolio showcasing both digital and print design work.
- Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
- Experience retouching and recoloring product imagery, ideally apparel.
- Understanding of brand identity and how to apply it consistently across channels.
- Solid knowledge of print production processes and specifications.
- Familiarity with UI/UX design principles and optimizing assets for web and mobile.
- Detail-oriented with excellent organizational and time-management skills.
- Strong communicator and team player who thrives in a collaborative environment.
- Passion for creativity and a keen eye for visual storytelling.
