What are the responsibilities and job description for the Charles Schwab is hiring: Sr Manager, Digital System & UX Analyst in Austin position at Charles Schwab?
At Schwab, youre empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us challenge the status quo and transform the finance industry together._
The Marketing Technology Digital System & UX Analyst is a critical role in the ever-changing landscape of digital marketing. Their purpose is to ensure actionable insights, data, performance tracking and best practices are leveraged to make strategic decisions regarding digital and technical ecosystems that enhance both customer and system user experiences, mitigate risk, drive business results and improve marketing efficiencies at scale.
In this role you will lead research and testing, analyze data and evaluate marketing technology trends and best practices to inform key decisions for improving performance across our core capabilities such as our digital design system, digital asset management and content enablement programs. These programs have direct impact on client experiences and serve multiple channels, retail, editorial and institutional marketing use cases, and internal and external partners.
This role will be a new addition to the Marketing Technology Planning and Enablement (MTPE) team, a dynamic, cross-discipline team dedicated to building and optimizing strategy and operations for the entire Schwab Marketing Technology eco-system, ensuring better client experiences and improved business results at scale near and long term.
Your primary responsibility is to provide compelling and actionable data and insights to ensure informed decisions across MarTech programs and core capabilities. This includes owning strategy and implementation of research and testing, delivering data analysis, performance tracking, and identifying gaps and opportunities to improve experiences for both marketing and internal and external partners and clients.
- Activities include :
- Create and implement a data and insights program
- supporting discovery efforts in alignment with marketing objectives and priorities relevant to the digital design system, digital asset management and content enablement efforts to validate problems and solutions.
- Coordinate planning and execution across teams
- and disciplines, including maintaining all necessary documentation, and reference materials to ensure objectives are met and insights and data will effectively inform key decisions and activities.
- Drive action and key decisions with compelling and thorough communication, reporting
- and presentations
- appropriate for various levels of audiences across the workflow. This includes identifying candidate opportunities, specifying outcomes, hypothesizing, and determining which methodology is best to gain actionable data and insights that will inform key decisions and improve quality of work to drive business outcomes.
- Accurately track and visualize data to assess performance or other learning objectives,
- gathering it from tools including Adobe Analytics, Drupal, 3 rd party research, best practices etc., to establish baseline metrics and targets for various studies and tests. Work in partnership with our data team and other sources to analyze results, validate findings and ensure accuracy of key data.
- Facilitate cross-sharing and stay on top of industry trends and
- competitive research
- to ensure long term success and innovation for a competitive edge. This includes successful application of data, insights and learnings and digital marketing best practices.
- What you have
- Key Skills :
- To be successful in this role you should have the following skills :
- Proactive Initiative :
- Youre a lead and subject matter expert in UX research and user testing with an existing toolkit of strategic frameworks, approaches and experience who can identify what needs to be done and do it with some autonomy.
- Strategic Thinker :
- You naturally approach a problem by using a logical, systematic, sequential approach and can clearly envision an objective and the steps needed to achieve it from a research and testing standpoint by weighing the right inputs, determining the best methodology and articulating hypotheses.
- Communicator :
- You work well within a team of marketers, technologists, creative designers and developers and ensure information is shared and documented so there are actionable insights / results and clear next steps and to help align a broad / diverse audience including stakeholders and leadership.
- Technical Chops :
- Youve demonstrated expertise in Data and Research strategy, hypothesis creation, and data analytics. Experienced in using tools such as Adobe analytics, UserZoom, A / B and multi variant testing. Are knowledgeable in UX design with some formal training or education.
- Creative Solutioning :
- You thrive in an agile, sprint-based workflow that can be scrappy and pivot approaches in collaboration with designers and developers while anchoring in on an objective.
- Required :
- 3 years of experience in research and data analytics relevant to a range of marketing technology platforms and tools.
- Experience with Schwabs UX research processes either as a contractor or associate.
- Bachelor's degree or equivalent combination of education and experience working with marketing technology core capabilities including Digital Design Systems, Digital Asset Management Systems and Digital Marketing Content modeling among others (Email, Mobile App, Campaign Management, Marketing Automation, Personalization and Segmentation a plus)
- Extensive hands-on experience with web analytics, research and user testing, A / B testing and analytic tools such as tableau and adobe analytics or similar. (Digital content management experience a plus.)
- Preferred :
- Proficiency with Microsoft office, Excel, Confluence, and other standard tools.
- Whats in it for you
- 401(k) with company match and Employee stock purchase plan
- Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
- Paid parental leave and family building benefits
- Tuition reimbursement
- Health, dental, and vision insurance
The ideal candidate is a seasoned researcher and objective data analyst with a range of experience and skills across multiple marketing technology platforms, tools and core capabilities with experience in digital design systems, digital asset management and content enablement.
To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have.
In addition to the salary range, this role is eligible for bonus or incentive opportunities.
At Schwab, were committed to empowering our employees personal and professional success. Our purpose-driven, supportive culture, and focus on your development means youll get the tools you need to make a positive difference in the finance industry. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
We offer a competitive benefits package that takes care of the whole you both today and in the future :
Whats in it for you :
At Schwab, were committed to empowering our employees personal and professional success. Our purpose-driven, supportive culture, and focus on your development means youll get the tools you need to make a positive difference in the finance industry. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
We offer a competitive benefits package that takes care of the whole you both today and in the future :
401(k) with company match and Employee stock purchase plan
Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
Paid parental leave and family building benefits
Tuition reimbursement
Health, dental, and vision insurance
Schwab is an affirmative action employer, focused on employing and advancing in employment, qualified women, racial and ethnic minorities, protected veterans, and individuals with disabilities in the workplace. If you have a disability and require reasonable accommodations in the application process, contact Human Resources at applicantaccessibility@schwab.com or call 800-275-1281.
