What are the responsibilities and job description for the Digital Experience Assistant position at Charlotte FC?
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Company Description
Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com.
Role Description
This is a full-time on-site role for a Digital Experience Assistant at Charlotte FC in Charlotte, NC. The role will involve assisting with digital content creation, managing social media platforms, conducting website updates, and collaborating with various teams to enhance the online user experience for fans and supporters of the soccer club.
Primary Responsibilities
- Day-to-day support on Charlotte FC digital platforms – first team and MLS NEXT Pro websites & app – including but not limited to posting videos, photo albums, articles, SEO optimization, page building, etc.
- Work with the larger digital marketing team to ideate and integrate new platforms and products to enhance the user experience, increase the fan’s full knowledge, and open new revenue streams.
- Create lead generation forms and campaign landing pages with relevant tracking tags for source attribution
- Support and execute sponsored activations and digital experiences for fan engagement across platforms
- Provide detailed analytics and KPI reports on site performance with recommended actions for several stakeholders for precise responses and improvement
- Collaborate with partnerships to create sponsored and engaging features that enhance the brand to generate leads and use the digital platforms to create custom user journeys for fans to become more engaged with the brand
- Matchday web and app content management
Minimum Qualifications
- BA/BS degree in marketing, business, or communications
- 1-3 years’ experience running large-scale websites or apps for a professional organization (previous sports team experience is a plus, but not mandatory)
- Experience creating compelling digital experiences - on websites and mobile apps
- Knowledge of website back-end content management systems
- Full understanding of the MS Office Suite (Word, Excel, PowerPoint)
- Experience with page building and UI/UX best practices
- Must pass pre-employment screens
Preferred Qualifications
- Proven experience using data-driven insights to understand what is working and what needs improvement within the digital space
- Complete working knowledge within website content management systems – WordPress, Drupal, pocket, custom-coded CMS, Forge, etc. • Familiarity with the overall mobile app ecosystem and can optimize user experience on mobile app platforms
- Experience within a fast-paced industry
Essential Functions
- Ability to collaborate with cross-functional teams to achieve desired outcome
- Self-starter with a hands-on approach, good instincts for prioritization, and the ability to work under a high-pressure, fast-paced environment
- Strong analytical, project management, and communication skills
- Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization
- Demonstrated ability to meet deadlines in a dynamic environment
- Must be able to handle confidential, privileged, and/or sensitive information with carefully and with sensitivity.
Physical Requirements
- Ability to sit, walk, and stand for extended periods of time throughout the day.
- Ability to focus on projects for periods of time.
- Role routinely uses standard office equipment
Work Environment
This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times, which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.
