Social Media Content Creator

About our company:

We have been helping brides Say Yes to the Dress for over 30 years in Portland, OR with our 2nd store located in Ashland, OR since June 2023. We have an extremely high level of customer service, a knowledgeable staff and a positive, no drama and extremely fun workplace! We are looking for a social media master to join our marketing team. You’re someone who can effectively create fun, original and attention-grabbing content. You’re energetic, hands-on, and full of ideas. Does this sound like a good fit?

The successful candidate will be responsible for developing and implementing our social media strategy in order to drive traffic and increase engagement across all social media and marketing platforms while maintaining Charlotte’s brand, mission and core values.

Primary responsibilities:

• Create/Manage social media content and daily execution of all organic social media channels including Instagram, Facebook, Tik Tok, Pinterest and emerging social media platforms.
• Engage with our followers, customers and community across all platforms
• Identify and implement emerging social media trends and opportunities
• Brainstorm, pitch and conceptualize original content ideas for social media platforms.
• Craft copy in accordance with brand tone and voice guidelines as well as social media marketing standards.
• Understand our brands, target audiences, and competitor activities.
• Manage the storytelling behind each creative output to ensure it is clear, concise, snackable, and true to the content.
• Be aware of social media trends and formats, while also producing new template and design approaches.
• Design, build and illustrate graphics and elements for social platforms and website, that align with our brand guidelines including but not limited to; Pinterest pins, event graphics, Instagram story slides, etc.
• Stay up to date with the most recent social media trends and formats.
• Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns.
• Utilize social media analytics tools to inform future content campaigns.
• Adhere to brand identity standards and guidelines.
• You will work directly with the company’s Marketing Director

Qualifications:

• A minimum of 2 years of social media experience.
• Portfolio showing a range of experience, concepts, written and visual styles. Proven ability to create for social media is desired.
• Demonstrated understanding of current social media best practices - Facebook, Instagram, TikTok, Pinterest, etc.
• Comfortable being on social media channels
• Ability to adhere to our brand voice and guidelines
• Experience with Canva and Adobe Creative Suite
• Excellent writing skills that includes proper grammar, formatting, proofreading and editing
• Experience using design and video editing software such as the Adobe Creative Suite (InDesign, Photoshop, Premiere Pro, Illustrator),
• Must be a team player and able to work with many different people effectively
• A self-starter, with the ability to work independently, handle challenges with a positive attitude, and work in a fast-paced environment
• Ability to think strategically, handle multiple tasks, and communicate with team in-person and remote
• Strong time management skills
• Strong communication and positive delivery
• Can give and receive feedback
• Eye for design and attention to detail
• Excellent design ability, creating and maintaining a brand, and successfully engaging audiences through social media

Charlotte’s Weddings is a growth company and we are looking for team members to grow with us. We pride ourselves in not only empowering our brides but also our staff by providing a positive yet motivating work environment.

Perks of Joining our Team:

• Competitive Pay
• Employee Development Programs
• Company Growth
• Dental/Vision Plans
• Vacation
• Travel to other store locations
• Opportunity to work with passionate team members
• An inclusive company culture that is being built intentionally to foster an environment that supports and engages talent in their current and future endeavors.

Start date will be dependent on how quickly we find a candidate. Workdays would include: Monday 10-5pm, Thursday 9-6pm and Friday 9-6pm, and Saturday's 9-6pm. With the occasional evening work with events in store and off site. There may be another weekday to get to 40 hrs after 90 days of employment as this day will be remote day. We will re-evaluate at the 90 days.

Please email a cover letter along with your resume. Include any social media handles you would like us to review. Resumes will not be reviewed without a cover letter. Video resumes will also be accepted.

We look forward to hearing from you and we are excited to find the right person to join our team and continue the success of Charlotte's Weddings!

Job Type: Full-time

Pay: $20.00 - $23.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Weekends as needed

Application Question(s):

• What are your goals and how does this company and job fit with these goals?
• How would your other colleagues describe you?
• How do you handle feedback? Do you have a preference on communication style?

Work Location: In person

Salary : $20 - $23