Digital Content Creator

Position Summary

Are you a creative powerhouse with a passion for social media, storytelling, and animal welfare? Do you love being in front of the camera, growing an engaged following, and driving awareness for a meaningful cause? If so, we want you to be the Digital Content Ambassador for the Charlottesville-Albemarle SPCA!

This role is perfect for a social media who understands brand standards, digital impressions, engagement metrics, and multi-platform marketing. You’ll be responsible for developing high-impact campaigns that elevate our nonprofit’s platform, tell our story, and engage supporters. From Instagram reels to community partnerships, you’ll be the face of CASPCA, working closely with the Development Team to amplify fundraising efforts and create a stronger, more engaged donor and supporter base.

If you love fast-paced environments, robust schedules, and endless creative possibilities, this is the role for you. You’ll regularly appear on local news and media, see infinite opportunities to do good in the world, and represent 110 years of CASPCA’s impact in the community.

Primary Responsibilities

Content Creation & Social Media Management

• Develop and execute engaging, multi-platform social media campaigns to promote CASPCA’s mission, programs, and events (Instagram, Facebook, TikTok, LinkedIn, X).
• Grow CASPCA’s digital presence by increasing impressions, reach, and engagement while ensuring content aligns with brand standards.
• Be the on-camera personality for media appearances, live streams, event coverage, and promotional videos.
• Create mission-driven storytelling content featuring adoptable pets, team spotlights, and success stories.
• Work with partners, sponsors, and local businesses to cross-promote CASPCA initiatives.
• Engage with followers, respond to comments/messages, and foster an authentic and engaged online community.

Marketing Strategy & Analytics

• Develop data-driven strategies using key digital metrics to increase engagement and fundraising.
• Track, analyze, and report on social performance, impressions, and audience growth.
• Stay ahead of trends, emerging platforms, and content best practices to keep CASPCA at the forefront of digital innovation.

Brand Representation & Community Engagement

• Collaborate with the Development Team to amplify fundraising and donor initiatives.
• Represent CASPCA at community events, media opportunities, and networking functions.
• Work with local journalists, radio stations, and influencers to expand reach.

Qualifications & Skills

Education & Experience

• Experience in digital marketing, social media management, brand strategy, or a related field.
• Proven experience in nonprofit marketing, influencer engagement, or community-building is a plus.
• Bachelor’s degree in marketing, communications, journalism, or equivalent experience.

Skills & Competencies

• Expert in social media platforms and scheduling tools.
• Strong storytelling ability—both written and visual—with a knack for compelling content.
• Proficiency in graphic design tools (Canva, Adobe Creative Suite) and video editing.
• Experience in photography, videography, and live-streaming preferred.
• Ability to analyze key performance indicators and adjust content strategies accordingly.
• Passion for animal welfare and a deep understanding of how to engage pet-loving audiences.
• Comfortable on camera and confident in public-facing roles.
• Flexible, adaptable, and thrives in a fast-paced environment.
• Strong organizational skills with the ability to juggle multiple projects at once.

Additional Requirements

• Portfolio link or past social media campaign samples required with application.
• Must be comfortable handling and working around animals.
• Availability to work evenings, weekends, and special events as needed.

Why You Should Join Us

Charlottesville may be a small town, but our impact is limitless. If you’re looking to use your digital expertise to change lives, tell powerful stories, and connect with a passionate community, this is the role for you.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Charlottesville, VA 22901: Relocate before starting work (Required)

Work Location: In person

Salary : $50,000 - $60,000