What are the responsibilities and job description for the Content and Lead Generation Marketing Manager (SaaS) position at ChatLabs?
The Opportunity
We're looking for a Content & Lead Generation Marketing Manager to drive our next phase of growth in the B2B SaaS space. With established product-market fit and enterprise clients in fashion, beauty, consumer electronics, and hospitality sectors, we're ready to scale our inbound marketing and lead generation efforts. This is an opportunity to own our content strategy and lead generation programs at a crucial growth stage.
Role Overview
Reporting directly to our co-founder, you'll own our content marketing strategy and lead generation initiatives. This role focuses on creating compelling B2B content and implementing effective lead generation campaigns, requiring someone who can blend storytelling with data-driven campaign optimization.
Location
Based in New York (hybrid)
Remote flexibility within NY / NJ / CT tri-state area
Occasional travel for industry events
Key Responsibilities
Develop and execute a comprehensive content marketing strategy aligned with our demand generation goals
Create and manage high-impact content across multiple formats (whitepapers, case studies, blogs, newsletters)
Design and optimize lead generation campaigns across key B2B channels
Own our marketing funnel optimization, from content creation to lead qualification
Manage content distribution across LinkedIn, email, and other B2B platforms
Build and execute nurture campaigns to convert MQLs to SQLs
Track and analyze content performance and lead generation metrics
Collaborate with sales team to create effective sales supporting content
Optimize lead scoring and qualification processes
What We're Looking For
3-5 years of B2B SaaS content marketing and lead generation experience
Proven track record in creating content that drives qualified leads
Experience with content marketing in fashion, beauty, or consumer electronics sectors
Strong understanding of B2B lead generation and nurture campaigns
Expertise in content analytics and lead scoring
Experience with marketing automation and CRM platforms
Excellence in written communication and storytelling
Data-driven approach to content optimization
Understanding of SEO best practices
What Success Looks Like
Increase MQL generation through content marketing
Improve lead-to-opportunity conversion rates
Build a scalable content creation and distribution process
Establish thought leadership in our target industries
Reduce cost per lead through organic content strategies
About ChatLabs
ChatLabs enables consumer-facing brands to create personalized, social media-inspired experiences that dramatically improve engagement with their digital audience. By intelligently adapting to individual consumer needs, ChatLabs' AI-powered platform helps brands convert social media traffic into meaningful customer relationships.
Ready to join us? Share your application and tell us about :
Your most successful content marketing campaign and its impact on lead generation
Your approach to creating and optimizing content for B2B audiences
A lead nurture campaign you designed and its results
Why you're excited about joining a fast-growing startup at this stage
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