Demo

Paid Media Specialist

Chatter Buzz Español
Orlando, FL Full Time
POSTED ON 1/30/2025 CLOSED ON 2/4/2025

What are the responsibilities and job description for the Paid Media Specialist position at Chatter Buzz Español?

Especialista en Pago por Click (PPC)


  • This is a Full-Time Position - Monday to Friday, 8:30 am to 6:30 pm EST TIME. 
  • Remote Job from Venezuela, Argentina, Colombia, Mexico or Chile
  • The candidate must speak and understand English.
  • Salary: TBD



Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across both B2B and B2C businesses.


*General Responsibilities

• Plan, set up, and managed direct response-focused paid search and paid social channels.

• Collaborates with other Paid Search/Social managers and other digital team members to execute PPC strategies and optimize campaigns promptly.

• Measures the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CTR, cost per lead, lead quality, etc.).

• Aids with the communication of performance and test results.

• Learn and set up high-converting landing pages.

• Setup analytics and tracking system to measure campaign success (call tracking, Google Analytics, Google Tag Manager, etc)

• Works with Account Managers to develop budgets and lead forecast recommendations.

• Collects spend and lead information for all programs and assists with pacing goals.

• Collects and analyzes ad performance data, helps to identify trends and insights that optimize and maximize ROI.

• Execute a/b tests for ad copy, bid strategies, keywords, audience segments, and images.

• Monitor and diagnose performance issues and implement mitigation strategies.

• Provides creative recommendations for ad copy, image, and landing sheet page assets.

• Keeps current on industry trends and testing opportunities.


*Qualifications

• 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

• Paid media campaign experience with Google AdWords (remarketing display, search), Bing, Yahoo, Facebook, LinkedIn, and Amazon

• Advertising spend management

• Web analytics and a/b testing

• Digital marketing for lead generation, channels, sources, best practices, and KPIs

• Analysis, reporting, and forecasting of media campaigns

• Excellent communication and time management skills

• Attention to detail

• Great communication skills

Application questions you have requested ask candidates the following questions:

• How many years of Google Adwords experience do you have?

• How many years of Google Analytics experience do you have?

• How many years of Professional Facebook Ads Management experience do you have?

• What is the highest level of education you have completed?

• Are you able to work in Orlando, FL?

• Do you have the following license or certification: Google Adwords?

• Do you have the following license or certification: Google Analytics?

• Do you have the following license or certification: Inbound Marketing Certification?


Experience:

• Google Analytics: 3 years (Required)

• Facebook Advertising: 3 years (Required)

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