What are the responsibilities and job description for the Consumer Insights Analyst position at Checkers/Rally's?

OVERVIEW

We've got the boldest burgers on the block. From the first day we fired up our grills, we've had one thing on our minds : big, bold flavor. We make burgers and sandwiches you can't help but crave. Our fry game is the best in the business. We're taking "sweet tooth" to a whole new level. And we're doing it all at a price that's hard to beat. Our food and price aren't the only things we do boldly, though. We develop and train all our employees, from Team Members to Franchisees, to give them opportunities to move up in our company and build a rewarding career. We believe in a work culture as fun as our food is delicious. And we reward our hard-working people with everything from trophies to cruises.

POSITION DESCRIPTION

The Consumer Insights Analyst at Checkers and Rally's will support the development of research across the Marketing practice, including quantitative and qualitative methods, survey design, guest satisfaction, and menu innovation. This role supports a wide range of custom tools and research studies with the goal of delivering actionable insights to inform key business decisions. The right candidate is detail-oriented, has outstanding analytical skills, can manage different projects, and deliver concise insights sourced from various tools to support business metrics.

ROLE

Collaborate with key-stakeholders across different functional teams to understand business challenges, objectives and KPIs to help support the ideal research construct and positively impact marketing goals through solid deliverables and storytelling.
Work closely with leadership to design and recommend and develop primary quantitative and qualitative research methods and practices including the management of focus groups, concept testing, taste tests, and mystery shopping across multiple marketing verticals including, menu innovation, brand strategy, communication, operations, and delivery.
Use third-party sources and internal systems to distill consumer insights, guest satisfaction, guest ratings, brand health tracking and cultural / trends.

RESPONSIBILITIES

Co-manage consumer survey panel, data collection, and analysis. Draft surveys, discussion guides, and deliver insightful reports.

Mine and analyze data from secondary or syndicated research sources to enrich findings or support ongoing innovation cycle and LTO's.

Provide primary support for daily ad hoc requests and other duties as assigned.

QUALIFICATIONS

Bachelor's degree in Marketing Research, Psychology, Anthropology, Sociology, Advertising, Statistics, or related discipline is required.

Master's degree in business administration (MBA), Marketing Research (MMR), or other social science, is preferred.

3 years prior relevant experience in consumer research, data analysis, agency, supplier, or marketing roles.

Experience with both qualitative and quantitative research methodologies and an interest in exploring emerging approaches.

Strong analytic problem-solving skills and a natural curiosity to continually dig beyond the surface for deeper-level insights that drive the business and a competitive advantage.

Advanced fluency in Microsoft Office Suite, especially in Excel and PowerPoint is essential.

Storyteller with strong communication and writing skills.

Effective time-management, and able to simultaneously support multiple projects.

Strong interpersonal skills to enable collaboration with other departments and vendors .

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LI-AP1

REQ# 8164

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