Cheddar Inc is hiring: Director Social Media & Content in New York

Location : Long Island City, NY, US, 11101Brand : OptimumRequisition # : 7587Are you looking to Optimize your life? Start your exciting path to a rewarding career today!We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected.Job Summary The Director, Social Media & Digital Content, is an integral leadership role in the Consumer Services Organization and reports directly to the VP of Customer Communications. The Director will be responsible for leading the strategy, planning, execution, distribution, and digital reputation of our organic and influencer content across all digital channels.Responsibilities Develop the social media content strategy for all Optimum social channels, to increase engagement, brand awareness, organic social following, and retention.Create content calendar for monthly and quarterly planning, scheduling, and execution, for social channels, with input and KPIs from cross functional teams.Act as the creative director for all omni-channel / integrated marketing promotional content, campaigns, and social media posts.Establish and track KPIs for each social platform based on previous performance and expected performance.Develop influencer marketing strategy and KPIs by identifying potential partnerships.Review existing social listening / community management processes and develop new ways to manage social activity.Manage social media agency relationship and strategy to ensure brand alignment.Stay updated on all available products, promotions, launches, and brand news.Follow trends in TV, film, entertainment, and mobile products for content strategy.Stay informed of social media trends, emerging platforms, and available tools for businesses.Liaise with PR / Comms team to ensure diversity and inclusion are represented in content efforts.Work with brand team to develop persona for social media voice and digital reputation.Collaborate with internal creative production team and external partners to create engaging content.Qualifications 8-10 years of experience in a social media management / leadership role.Bachelor's degree in Marketing, Communications, or related fields; MBA preferred.Exceptional multimedia storyteller with a keen understanding of strategy.Strong awareness of cultural trends relevant to our target audience.Demonstrated ability in developing and executing social media and influencer strategies.Thorough knowledge of various social media platforms.Strong knowledge of analytics within native social media and third-party ad platforms.Excellent project management and communication skills.Experience overseeing social community management and engagement.Strong copywriting and verbal communication skills.Experience working on events, photo, and video shoots.Team player with a positive attitude.Ability to present compelling stories behind data to executive audiences.Experience collaborating in a cross-functional environment.Ability to work under limited supervision in a fast-paced environment.Results-oriented leader with a vision for strategy and execution.Understanding of the media and telecommunications industries.If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team.#J-18808-Ljbffr