What are the responsibilities and job description for the Social Media Executive Job at Cheran Foundation Trust in Salem position at Cheran Foundation Trust?
Responsibilities :
- Social Media Strategy :
- Develop, implement, and manage comprehensive social media strategies aligned with the company's goals and target audience.
- Stay informed about industry trends and emerging social media platforms to recommend new approaches for effective online presence.
- Content Creation :
- Create compelling and shareable content for various social media platforms, including text, image, and video content.
- Collaborate with the marketing and design teams to ensure consistency in brand messaging and visuals.
- Community Management :
- Monitor social media channels for brand mentions and engage with the online community in a timely and professional manner.
- Foster positive relationships with followers and respond to comments, messages, and inquiries.
- Campaign Management :
- Plan and execute social media campaigns to promote products, services, or events.
- Collaborate with cross-functional teams to align social media efforts with broader marketing initiatives.
- Analytics and Reporting :
- Track and analyze key performance indicators (KPIs) to assess the success of social media strategies.
- Prepare regular reports on social media performance and provide insights and recommendations for improvement.
- Stay Updated on Trends :
- Stay abreast of industry trends, algorithm changes, and new social media features to adapt strategies accordingly.
- Test and implement innovative ideas to improve social media presence and engagement.
- Social Advertising :
- Coordinate and execute paid social media advertising campaigns, working closely with the digital marketing team to optimize ad performance.
- Cross-Functional Collaboration :
- Collaborate with the marketing, public relations, and customer service teams to ensure a cohesive and integrated approach across all communication channels.
Requirements :
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