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Associate Product Manager | Private Label Brands

Chervon North America, Inc
Mooresville, NC Full Time
POSTED ON 3/25/2025
AVAILABLE BEFORE 4/23/2025
Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.

Summary of Responsibilities:

The Associate Product Manager will play a pivotal role in managing rapidly growing private label product portfolios for major retail partners. This role requires close collaboration with retail partners, cross-functional teams in North America, and global counterparts at our headquarters in Nanjing, China.

This Associate Product Manager will be expected to develop a deep understanding of how end-to-end value is delivered to both our direct customers and their customers. They will use this context to investigate opportunities to improve or grow our product portfolio, collaborating closely with the team to conduct both generative research and concept validation. This person will build the business case, steward development, and support the launch. The Associate Product Manager owns their portion of our total offering, serving as strategist, product champion, and subject matter expert for their categories. They own the success of their portfolio, managing life cycle, transitions, cost, competitiveness, and value.

Key Job Requirements

  • Develop a market-informed portfolio strategy and roadmap to create a strong linkage between our end users and products
  • Be the conduit between the user/consumer and our Product Solutions Group (R&D, China Product Management) to specify and bring to market a steady pipeline of new products
  • Create a market-leading user experience by conducting research and collaborating with our industrial design teams to clearly articulate users’ desirable outcomes and use cases
  • Collaborate across functions to define and deliver great customer experiences and value from end-to-end
  • Manage your portfolio for competitiveness, value, and efficiency
  • Develop strong relationships with retail partner stakeholders
  • Craft stories and present product proposals to retail customers during Product Line Reviews and collaboration meetings
  • Work with retail customers' brand teams to create compelling packaging and marketing materials for in-store and e-commerce platforms.

Required Education and Experience:

  • Bachelor's degree, preferably in Engineering, UX design/research, business, or marketing (with specialization in product management), or related degree
  • 0-4 years of experience in product management, UX design, market research, or similar roles
  • Work experience in roles involving defining, validating, launching, or managing products
  • Experience collaborating across teams internationally is preferred
  • Willingness and ability to effectively demonstrate and use outdoor power equipment or power tools with confidence

Supervisory Responsibility

This is an individual contributor role, but effectively leading teams without direct reports is a skill that must be developed in this role

Travel:

This position requires up to 25% travel; some international.

Work Environment:

This job operates in professional office, retail, and outdoor environments as well as virtually. Expect to work 3-5 days/week in the office and 0-2 days/week virtually when not traveling.

Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program, and a hybrid work environment.

We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.

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