What are the responsibilities and job description for the Creative Marketing Designer position at Chervon North America, Inc?
Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all.
Summary of Responsibilities:
As a Creative Marketing Designer, you will combine hands-on design expertise with digital and marketing management to drive the success of private and branded power tools and outdoor power tool lines for the brand KOBALT. You’ll play a pivotal role in packaging design, content creation, digital management, and trade support, ensuring brand alignment and driving growth within Lowe’s retail and online channels.
Key Job Responsibilities:
Packaging Design:
This is an individual contributor role with no direct reports.
Travel:
This position may require minimal travel per year, approximately 10%.
Work Environment:
Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.
We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.
Summary of Responsibilities:
As a Creative Marketing Designer, you will combine hands-on design expertise with digital and marketing management to drive the success of private and branded power tools and outdoor power tool lines for the brand KOBALT. You’ll play a pivotal role in packaging design, content creation, digital management, and trade support, ensuring brand alignment and driving growth within Lowe’s retail and online channels.
Key Job Responsibilities:
Packaging Design:
- Lead the development of KOBALT packaging, adhering to Lowe’s Private Brand guidelines and regulatory requirements.
- Collaborate with cross-functional teams (Private Brand, Product Management, and Sales) to create visually compelling and functional packaging for the retail environment.
- Manage packaging timelines and oversee production to ensure quality and consistency.
- Maintain and update the Lowe’s website for KOBALT 24V and 40V products, ensuring accurate listings, promotions, SEO optimization, and compliance with Lowe’s standards.
- Analyze website performance metrics and implement strategies to enhance traffic and conversions.
- Oversee external agency for product and lifestyle photography for KOBALT 24V and 40V products.
- Design creative assets for social media, POS materials, in-store signage, and quarterly promotional renderings for Kobalt. Assists with Chervon brands in collaboration with North America marketing and brand teams.
- Collaborate with the sales team to develop creative toolkits, including templates for sell sheets, product line reviews, presentations, and trade assets.
- Lead the creation and deployment of quarterly promotional flyers to drive awareness and engagement among Lowe’s associates and Chervon’s field marketing teams.
- Manage Lowe’s store and trade show events, coordinating resources, design, and execution to deliver impactful experiences.
- Partner with Lowe’s and Chervon corporate marketing teams to develop and implement customer advertising calendar and media plans for private brands.
- Drive creative strategies for user touchpoints, including packaging, events, selling tools, and digital communications.
- Collaborate with the Senior Business Development Manager and corporate marketing teams to manage marketing budgets supporting Lowe’s demand generation initiatives.
- Bachelor’s degree in marketing, graphic design or a related field preferred.
- 3-5 years of experience in design/brand/marketing roles, ideally in the power tool, outdoor power equipment, or similar CPG industries.
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).
- Strong understanding of brand/marketing strategies and best practices.
- Expertise in project management with a proven ability to prioritize and meet deadlines in a fast-paced environment.
- Proficient in merchandising, packaging design, and event coordination.
- Exceptional written, verbal, and public speaking communication skills.
- Collaborative mindset with experience working cross-functionally, including with senior-level executives.
- Self-starter with excellent problem-solving skills and business acumen.
This is an individual contributor role with no direct reports.
Travel:
This position may require minimal travel per year, approximately 10%.
Work Environment:
Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.
We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.
