What are the responsibilities and job description for the Product Marketing Manager position at Chesapeake Search Partners?
Chesapeake Search Partners has partnered with our client in the global fintech industry in search of a Product Marketing Manager to join their recently acquired SaaS retail technology company. This role is crucial in creating and executing strategic marketing plans, developing engaging narratives for enterprise and large retail customers, and driving growth across various channels.
Responsibilities
- Create persuasive product positioning and messaging that effectively communicates the value of the company's solutions to enterprise retail clients.
- Design and implement go-to-market strategies for launching new products and features.
- Tailor content and communication strategies to address the specific needs of different customer segments, emphasizing pain points and tailored solutions.
- Develop impactful materials for prospective customers, such as presentations, case studies, and white papers.
- Collaborate with the marketing team to develop event strategies, covering shows, channel support, and in-person engagement.
Qualifications
- At least 3 years of experience in Product Marketing, preferably in the SaaS and/or retail technology industry.
- Proven experience developing B2B marketing strategies for enterprise customers.
- Knowledge of SaaS product ecosystems and retail technology trends.
- Experience launching and managing email campaigns, product launches, and GTM strategies.
Salary : $120,000 - $180,000
