What are the responsibilities and job description for the Field Marketing Coordinator position at Chester's Chicken?
ABOUT CHESTER’S INTERNATIONAL
Chester’s International is a leading quick-serve restaurant (QSR) concept with over 1,300 franchised and licensed locations. We are constantly innovating to bring our customers delicious new products and set our franchisees up for continued success. Our core purpose is to provide delicious food in surprising places.
We achieve this when every employee embodies our five core values:
- Win as a Team
- Embrace Constant Evolution
- Deliver Exceptional Value
- Direct, Respectful, and Honest
- Fried Chicken is Fun
ABOUT THE TEAM
Headquartered in Birmingham, Alabama, Chester’s is a third-generation family-owned business with approximately 60 employees nationwide. Our team spans sales, operations, and marketing, collaborating closely to drive brand success.
ABOUT THE ROLE
The Field Marketing Coordinator will serve as a key liaison between Chester’s corporate marketing team, field operations, and franchise operators. This role is highly interactive and boots-on-the-ground, requiring frequent travel and direct engagement with operators to customize local marketing strategies, drive sales, and ensure brand consistency. The ideal candidate is outgoing, adaptable, and relationship-driven, with a passion for helping franchisees succeed in their specific markets.
This is a newly created position with the opportunity to shape processes and drive measurable impact at the field level. Candidates should be comfortable in a fast-paced environment and excited about building something from the ground up.
WHAT YOU’LL DO
Franchise Marketing & Local Store Support
- Partner with franchise operators to develop localized marketing strategies that drive foot traffic, boost sales, and increase brand awareness.
- Create and execute local store marketing (LSM) plans, ensuring franchisees have access to training, tools, and updated materials.
- Assist operators in optimizing third-party delivery adoption and leveraging national promotions in their local markets.
- Attend regional and national tradeshows to build the brand, interact with existing operators, and help drive sales of Chester’s franchise model to new operators.
Communication & Relationship Management
- Act as the primary marketing contact for franchisees, providing guidance and troubleshooting marketing challenges.
- Work closely with Territory Performance Managers (TPMs) and regional directors to support key accounts and multi-unit operators.
- Develop strong operator relationships by visiting franchise locations, attending regional meetings, and providing ongoing marketing support.
- Help educate franchisees on available corporate marketing resources and facilitate adoption of new programs, promotions, and tools.
Brand Strategy & Execution
- Ensure franchise locations adhere to Chester’s brand standards across all marketing touchpoints.
- Coordinate grand openings, competitive intrusion responses, and conversion marketing initiatives.
- Gather insights from the field to improve marketing effectiveness, training materials, and program adoption.
Future Growth & Innovation
- Play a pivotal role in launching Chester’s 2.0, an initiative focused on new equipment packages, packaging innovations, and enhanced operational efficiencies.
- Support new store openings, ensuring operators receive personalized marketing assistance to maximize their launch success.
- Assist in evolving Chester’s digital marketing efforts, including potential involvement in local social media strategies.
WHAT YOU’LL BRING
- Bachelor’s degree in marketing, communications, business, or related field.
- 3-5 years of experience in field marketing, franchise marketing, or a similar role.
- Strong interpersonal skills—able to engage with a variety of personalities and build rapport quickly.
- Ability to manage multiple projects in a fast-paced environment with competing priorities.
- Comfortable with data analysis and able to extract actionable insights from sales trends.
- Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word) and experience with marketing tools like Constant Contact and SharePoint (or willingness to learn).
- Willingness to travel regularly (50%) to franchise locations across the U.S.
- Food service or franchise experience is a plus but not required.
WHAT SUCCESS LOOKS LIKE IN 6-12 MONTHS
- Established trusting relationships with franchise operators, TPMs, and regional sales managers.
- Helped develop localized marketing strategies for key markets and optimized store-level marketing execution.
- Created a repeatable marketing support process for new store openings and high-potential accounts.
- Assisted with the rollout of Chester’s 2.0 innovations, including new packaging and operational efficiencies.
- Contributed to more targeted, hyper-local marketing efforts that improve sales performance at the franchise level.
WHY JOIN CHESTER’S?
This is an exciting opportunity to build a marketing function from the ground up, working in a fast-growing brand with ambitious expansion plans. If you’re someone who thrives in a high-energy, field-based role, enjoys problem-solving, and loves working with people, this role is for you! Join us and be a part of shaping the future of Chester’s International.
WHAT CHESTER’S WILL OFFER:
- Competitive compensation and incentive plan.
- Health & Wellness: Medical, Prescription, Dental and Vision benefits starting the first of the month following date of employment.
- Financial Wellness: 401(k) plan through Empower
- Work/Life Balance > Paid Time Off Holidays Hybrid office work
- Life, Accident & short-term disability after 6 months employment.
For more information please contact:
Sarah Caroline St. John
sarahcaroline@stjohnsearch.com
St. John Executive Search