What are the responsibilities and job description for the Social Media Marketing Specialist position at Chi-Town Harley-Davidson?
Job Title: Social Media Marketing Specialist
Location: 17801 LaGrange Rd Tinley Park, IL 60487
Company: Chi-Town Harley-Davidson
Type: Full-Time
About Us:
At Chi-Town H-D, we don’t just sell motorcycles—we sell experiences. Our team is passionate about delivering exceptional service to our riders and creating an authentic Harley experience. We're looking for a creative and driven Social Media Marketing Specialist to amplify our brand, engage our community, and fuel the passion of motorcycle enthusiasts across our social platforms.
What You’ll Do:
- Content Creation & Management: Develop, curate, and manage engaging social media content (photos, videos, stories, and reels) that showcases Harley-Davidson motorcycles, events, and the rider lifestyle.
- Platform Strategy: Build and execute a social media strategy to grow brand awareness, increase followers, and drive engagement across platforms (Instagram, Facebook, TikTok, YouTube, etc.).
- Community Engagement: Interact with followers, respond to messages and comments, and foster a strong online community that reflects Harley-Davidson’s values.
- Advertising Campaigns: Plan and manage paid social media campaigns to promote events, inventory, promotions, and dealership services.
- Collaboration: Work closely with the sales, service, and events teams to promote dealership activities, motorcycle launches, and riding events.
- Analytics & Reporting: Monitor performance metrics and provide actionable insights to optimize future campaigns and content.
- Event Promotion: Leverage social media to drive attendance to dealership events such as demo rides, rallies, and open houses.
What You Bring:
- A passion for the Harley-Davidson brand, motorcycle culture, and creating authentic content.
- 1-3 years of experience in social media marketing or digital content creation.
- Strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) and their best practices.
- Proficiency with photo and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.).
- Excellent communication skills and a love for storytelling.
- Ability to work both independently and as part of a team.
- Bonus: Experience managing paid social campaigns or working in a dealership, automotive, or motorcycle industry.
Why You’ll Love Working Here:
- Be part of a legendary brand that celebrates individuality, freedom, and the open road.
- Work in a fun, dynamic environment where creativity and passion are valued.
- Opportunities to attend Harley-Davidson events and ride motorcycles.
- Competitive pay and benefits, with growth opportunities within the dealership.
Summer Hours
Monday - Friday: 10am to 7pm
Saturday: As needed for Events
Sunday: Closed
Winter Hours
Tuesday - Friday: 10am to 6pm
Saturday: As needed for Events
Sunday - Monday: Closed
Job Type: Full-time
Pay: From $48,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Application Question(s):
- How much experience to you have in social media / digital marketing?
Experience:
- Marketing: 1 year (Required)
Ability to Commute:
- Tinley Park, IL 60487 (Required)
Work Location: In person
Salary : $48,000