What are the responsibilities and job description for the Marketing Coordinator/Specialist position at Chicago Title Insurance Company?
I have a Real Estate Team seeking a creative and results-driven Marketing Coordinator/Specialist to elevate the visibility and success of rheir luxury real estate team in Scottsdale, Arizona. In this role, you will develop and execute innovative marketing strategies that target high-net-worth individuals, promote luxury properties, and strengthen our brand presence in the luxury market.
Key Responsibilities:
Brand Strategy & Development:
1. Design and implement cohesive branding strategies to position the team as a market leader in luxury real estate.
2. Ensure consistent messaging across all platforms and materials.
Digital Marketing:
1. Manage and grow social media channels with engaging, high-quality content tailored to affluent audiences.
2. Manage email campaigns and newsletters to nurture leads and maintain client relationships.
3. Optimize website content and listings for SEO to drive traffic and visibility.
Property Marketing:
1. Coordinate the creation of compelling marketing collateral, including property brochures, YouTube, virtual tours, and videos.
2. Oversee professional photography, videography, and staging for listings.
3. Plan and execute exclusive open houses and events to showcase properties.
Advertising & Outreach:
1. Develop paid ad campaigns across digital and print platforms to target luxury buyers.
2. Foster relationships with local influencers, media outlets, and luxury networks to enhance visibility.
Market Research & Analytics:
1. Analyze luxury market trends and consumer behavior to tailor marketing efforts.
2. Track and report on campaign performance, adjusting strategies to maximize ROI.
Qualifications:
- Proven experience in marketing, preferably in luxury real estate or high-end industries.
- Expertise in digital marketing, social media management, and content creation.
- Strong design sense and proficiency in tools like Adobe Creative Suite, Canva, or similar.
- Exceptional communication, organizational, and project management skills.
- Understanding of the luxury real estate market and the expectations of high-net-worth clients.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
