What are the responsibilities and job description for the Marketing Specialist position at Chick-fil-A | Calaveras & Hillview?
Responsibilities
This part-time marketing role will be responsible for utilizing various marketing tools to create genuine connections with key stakeholders in the Milpitas and surrounding communities. This role will be in charge of planning, execution, and the results from specific marketing activations. An ideal candidate will be self motivated, goal oriented, well organized, creative, engaging, have a heart to serve.
- Serve as an ambassador to the community through targeted local and virtual communities and take responsibility for all social media platforms
Communicate effectively, share ideas, and take a positive approach to all situations
Build and maintain relationships with schools, businesses, and broader community
Influence team members to stay focused on the company’s Purpose and Mission
Work closely with store Operator to maximize vision, values and goals
Develop and maintain a healthy understanding of all departments
Sales & Brand Growth
Build and execute a marketing strategy through research, benchmarking, messaging, and audience identification
Write, develop, and strategize online content production and scheduling
Create and execute at least one marketing event every month (Includes social media “events”)
Manage all social media platforms including posting and responding to all interactions
Partner with Owner/Operator to strategically execute marketing plan
Support multiple facets of the business through designing digital and print graphics
Utilize business analytics to measure brand growth and promotion
Reach established performance goals (customer count, check average, guest reviews, and outside sales)
Strong and growing brand, reputation, and relationships in the community and through social media
Marketing costs (food and expenses) are within the established budget
REQUIREMENTS
- Must be at least 18 years of age upon hire date
- Must be eligible to work in the United States
- Must have a source of reliable transportation
- Ability to maintain composure and a professional demeanor in high stress situations
- Must be able to respond to changes or edits to orders quickly and efficiently
- Servant leader with a strong sense of stewardship
- Ability to prioritize and handle multiple tasks simultaneously
- Great interpersonal skills
In our kitchens, we focus on fresh and simple ingredients. And we always have. Since the beginning, we've served chicken that is whole breast meat, with no added fillers or hormones, and we bread it by hand in our restaurants. Produce is delivered fresh to our kitchens several times a week. Salads are chopped and prepared fresh throughout the day. Whole lemons are freshly squeezed in our restaurants and combined with pure cane sugar and water (yep, that’s all) to make Chick-fil-A Lemonade®. It may not be the easy way, but it's the only way we know.