What are the responsibilities and job description for the Marketing Specialist position at Chick-fil-A I-19 and Irvington?
The Marketing Specialist position consists of:
• Creating and executing a strategic marketing plan that spurs sales and brand growth for the restaurant (i.e., increase transactions, check averages, outside sales)
• Strengthening the restaurant’s digital & social presence to build emotional connections with Guests and escalate reach & awareness
• Building, teaching, and developing the broader restaurant team’s marketing mindset
• Partnering with the COO & CEO to strategically lead and grow the business
• Learning and living the Chick-fil-A Way (e.g., culture, values, mission, etc.)
• Directing a team of marketing executors and specialists to deliver on the growth strategy’s objectives and initiatives
• Collaborating with Operations to understand capacity, design solutions, and develop an effective restaurant
• Developing and leading systems to ensure the healthy growth of sales (i.e., training Team Members to personalize orders, following up with catering Guests, etc.)
• Managing the budget, including donation allotments and digital offers, to maintain business costs
• Providing weekly sales reports to the Executive Leadership Team
• Occasionally leading the organization and execution of staple restaurant events (i.e., Daddy Daughter Date Night)
• Analyzing Guest data, data trends, and key performance indicators (KPIs) to track and evolve marketing strategy
• Carrying out a Customer Relationship Management (CRM) program with those who frequently engage with the catering business
• Continuing to learn and grow professional skill set while simultaneously elevating the team’s mindset
• Supporting the Operations team during rush hours and for large orders
• Developing and maintaining strong relationships with key influencers in the community to increase brand awareness and sales.
