What are the responsibilities and job description for the Lead Insights Analyst, Marketing position at Chick-fil-A, Inc.?
Overview
As part of the Customer and Market Insights team at Chick-fil-A, it is our role to power Customer-informed decisions by providing meaningful insights that fuel innovation around service, product development, messaging, and experience. The role of Lead Insights Analyst for Customer & Market Insights is integral in informing marketing decisions by linking Customer behavior to business results. We are looking for someone with a passion for using analytic tools and techniques to drive toward insights that will influence and power business decisions through effective partnerships with internal stakeholders.
Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Responsibilities
- Serve as analytic liaison between Customer and Market Insights and internal stakeholders in support of innovation
- Build dashboards or other visualizations to make real-time data and insights accessible to stakeholders
- Partner with internal stakeholders to evaluate projects and initiatives and identify links between Customer behaviors and business results
- Determine methodologies and execute analytical approaches to evaluate business opportunities
- Leverage test & learn techniques to understand the impact of innovation to the business and Customer behaviors
- Build user-friendly answers to marketing questions and clearly communicate insights through data visualizations and storytelling
- Manage planned and ad hoc analytic requests and ensure timely delivery of reporting and insights
Minimum Qualifications
- 3 years of professional work experience
- Bachelor’s degree in a quantitative field such as Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, or other
- Strong analytical skills in hypothesis generation and data identification
- Advanced Excel skills
- Experience partnering well with cross-functional teams, being highly collaborative
- Experience with database queries or programming languages (SQL, Python, or R)
- Advanced data visualization skills (Tableau)
- Ability to build strong relationships
- Strong written and verbal communication skills
- Ability to develop and oversee projects and processes
- Quick and versatile learner
- Ability to convey insights that are clear, compelling, and concise
Preferred Qualifications
- 4 years of professional work experience
- MBA or Master’s degree in a quantitative field such as Business Analytics, Statistics, Mathematics, Marketing Research, or other similar fields
Minimum Years of Experience
3Travel Requirements
20%Major/Concentration
Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, or other similar fields
