What are the responsibilities and job description for the Chick-fil-A Food Truck General Manager position at Chick-fil-A?
I. Executive Summary
The Director of Operations & Market Strategy will serve as a key leader within the Chick- fil-A Bastrop team, specifically overseeing the overall success of the Lost Pines Food Truck (LPFT). This role requires a strategic mindset, strong operational leadership, and the ability to drive business growth through sales, profitability, guest experience, team development, and local market engagement. As an extension of Chick-fil-A Bastrop, LPFT operates independently in leadership, talent development, and financial stewardship. The ideal candidate will take ownership of this business unit, ensuring operational excellence and market expansion.
II. Role & Responsibilities
o Operations
- Coach & Develop 3-4 Team Leaders & 3-4 Team Members daily
- Oversee operational strategies to ensure balance of speed & quality
- Act as the daily support while being removed enough to work “on” the business
o Digital & Local Marketing
- Develop and execute the local marketing strategy, ensuring brand growth and community engagement.
- Manage social media presence (Facebook, Instagram) and oversee print media campaigns (newspapers, newsletters, signage).
- Utilize Canva to create visually compelling marketing materials.
- Leverage the Chick-fil-A app for giveaways, promotions, and customer engagement initiatives.
- Lead local DOC (coupon) distribution to drive transactions and increase brand awareness.
- Plan and execute quarterly Spirit Day fundraisers in partnership with local
- nonprofits.
o Market Strategy
- Oversee small town relationships including city officials, property owners, chamber staff & members, school administrators, non-profit owners, etc.
- Find and establish new small-town partnerships (when necessary)
- Continuously audit schedule to ensure highest sales volume
o Days of week
o Frequency per month
o Hours of operation
o Productivity of talent schedule
- Support Operator with local permitting in each jurisdiction Strategy
III. Key Measurables
- Sales Performance – Meeting or exceeding revenue targets
- Profitability & Cost Management – Managing sales, wages, marketing, and operational expenses effectively.
- Guest & Employee Experience – Maintaining high satisfaction and engagement levels
- Food Safety Compliance – Ensuring adherence to food safety standards
IV. Schedule Details
- This position requires flexibility based on business needs. The truck will operate at a minimum of 5 days per week (currently Monday – Friday). The Director must be available as the primary point of contact for questions and issues. At least 20 hours per week should be spent directly supporting daily food truck operations.
- V. Direct Reports
- You will have 2-3 dedicated LPFT Team Leaders that will lead many day-to-day tasks in the business. These Team Leaders report directly to you. You will report directly to the Owner/Operator.
- VI. Compensation
Base Hourly Rate: $24/hour
Performance Bonus: 1% of sales for months exceeding $100,000 in revenue
Additional benefits will be discussed during the hiring process (health insurance, 401K, meal benefits, PTO, etc.)
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
Salary : $24 - $26
