What are the responsibilities and job description for the Marketing and Community Care Director position at Chick-fil-A?
MARKETING AND COMMUNITY CARE DIRECTOR:
Please note: Schedule can vary week to week depending on events. Must be open to work Saturdays.
Marketing Responsibilities:
- Creating a strategic marketing plan (annual, quarterly, monthly)
- Develop SMART marketing goals, deadlines, action steps, long-term and short-term objectives.
- Deliver core marketing messages, engage with target audiences, and report metrics.
- Create and manage a marketing calendar that envisions a strategic direction for upcoming marketing events.
- Spark and innovate actionable techniques to increase transactions
- Suggestive up-selling, cross-selling, and packaging products.
- Encourage App usage.
- Social Media Management
- Analyzing social media audiences, creating and distributing content, collaborating with the team, monitoring online activity, managing the online community, and measuring and reporting on social media performance.
- Grow Catering Sales
- Work to reach a larger audience through social media, B2B marketing and in-store marketing.
- Event Management
- Facilitate and participate with in-store events.
- Attend and coordinate marketing offsite initiatives
- Community engagement
- Maintain and grow the brand image through social media, Digital Offer Coupon distribution and other marketing strategies.
- Marketing budget
- Develop and maintain a marketing budget that effectively grows transactions.
Community and Team Care Responsibilities:
- Developing and implementing initiatives to support individuals and organizations within our community and restaurant.
- Identify non profit organizations in need and how we can support them.
- Work with local schools and organizations and make an impact
- Build a culture of care and volunteerism inside and outside of the restaurant
- Identify and support ways to care for the community and restaurant
- Support all community caring initiatives
Catering Responsibilities:
- Lead Chick-fil-A New Bern Avenue catering growth through business-to-business engagement and community relations
- Develop and foster catering relationships with local businesses and local schools
- Execute day-to-day activities
- Plan for, organize, and finalize the Delivery and Pick-up orders
- Conduct confirmation calls for every order
- Conduct call-backs with customers who haven’t ordered with us in a while to see if we can serve them again
- Come in early as needed to support the execution of large orders, ensuring all orders are complete and on time
- Safely driving the Catering Vehicle
- Manage the day-to-day activities and take leadership in handling customer relationships and customer account management
- Strategizing and creating new ways to attract Catering customers (e.g., offer samples, create in-store catering events)
- Ensure a seamless service throughout the catering experience (online, phone, fulfillment, follow up)
- Reach out to customers who have large annual orders, ahead of time
Qualifications
- Positive Self-Starter: You have an upbeat, persistent style with the ability to cold call or visit local business' without fear of rejection, manage your time well, and can present your ideas in a clear and concise manner.
- Bachelor’s Degree required.(Associates is acceptable if actively pursuing Bachelor's degree)
- 1 years Marketing experience.
- Restaurant experience is a plus but not required.
- Passion for caring for the community
- Must be proficient in Canva or similiar platforms
- Must be experienced in social media posting
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.
Pay: Starting at $18 / hour
Benefits:
- Flexible schedule
- Paid time off
- Health insurance
- 401(k) matching
- Employee discount
- Paid training
- Mileage reimbursement
Job Type: fulltime, parttime
Schedule:
- Weekend availability
- Other
Education: Associate's degree
Work location: On-site
Salary : $18