What are the responsibilities and job description for the Marketing Specialist position at Chick-fil-A?
Responsibilities
This part-time marketing role will be responsible for utilizing various marketing tools to create genuine connections with key stakeholders in the Milpitas and surrounding communities. This role will be in charge of planning, execution, and the results from specific marketing activations. An ideal candidate will be self motivated, goal oriented, well organized, creative, engaging, have a heart to serve.
•Serve as an ambassador to the community through targeted local and virtual communities and take responsibility for all social media platforms
•Communicate effectively, share ideas, and take a positive approach to all situations
•Build and maintain relationships with schools, businesses, and broader community
•Influence team members to stay focused on the company’s Purpose and Mission
•Work closely with store Operator to maximize vision, values and goals
•Develop and maintain a healthy understanding of all departments
•Sales & Brand Growth
•Build and execute a marketing strategy through research, benchmarking, messaging, and audience identification
•Write, develop, and strategize online content production and scheduling
•Create and execute at least one marketing event every month (Includes social media “events”)
•Manage all social media platforms including posting and responding to all interactions
•Partner with Owner/Operator to strategically execute marketing plan
•Support multiple facets of the business through designing digital and print graphics
•Utilize business analytics to measure brand growth and promotion
•Reach established performance goals (customer count, check average, guest reviews, and outside sales)
•Strong and growing brand, reputation, and relationships in the community and through social media
•Marketing costs (food and expenses) are within the established budget
