What are the responsibilities and job description for the Multi Unit Marketing Director position at Chick-fil-A?
The Marketing Coordinator position is primarily responsible for managing, leading, directing and coordinating all activities that contribute to revenue growth and the positive influence of the restaurant in our community. The incumbent will assist the Operator and Lead Team in directing, coordinating, improving, and managing all Marketing activities in the store with operational efficiency and effectiveness. This includes but is not limited to facilitating events, creatively preparing, and managing store organization and decoration, planning, and developing social media posts, promotion of seasonal items for sale through campaign development as well as changing menu inserts and pop material at the store.
Core Functions:
- Event planning and management
- Internally and externally markets the Chick-Fil-A brand to promote season campaigns, new product launches, and internal care for team members
- Store decor and organization
- Creates quarterly plans for seasonal activity in all three stores. Including decorations, promotional material, and general organization and cleanliness in the store
- Assesses needs for outside promotional material and ensures organized implementation of the same
- Brand growth campaign development
- Creates and develops a monthly marketing plan and campaign to facilitate brand growth which includes new product launches, corporate level, market level, and local marketing campaigns for each store
- Create content and engage followers on restaurant's social media pages
- Develops content to support local sales and marketing initiatives to sustain revenue growth
- Coordinates local store content development through store marketing representatives
- Serves stores in limited operational capacity
- Community engagement
- Sponsorships - seeks active partnerships with local agencies to promote brand representation
- Donations - caring well for the needs of our community
- Partnerships - partnering with entrepreneurs and/or organizations to engage in business development while serving our community
