Dir, Creative (Chico's) Job at Chicos Fas, Inc. in Fort Myers

Job Description

Posted Thursday, January 23, 2025 at 5 : 00 AM

With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE

This position is responsible for developing engaging content that tells a brand and product story that elicits an emotional response from our current and future customers. This position works closely with the cross functional partners to deliver content that supports the brands business objectives. This position is instrumental in building and maintaining brand creative integrity through all Omni channels.

FUNCTIONAL RESPONSIBILITIES

• Manages the creative process from concept to completion. Works closely with Creative leader to drive concepting, shoot execution and asset management.
• Conceptualizes plans and directs photo shoots, including pre and post-production. Including but not limited to : partnering with producer on casting, photographers, locations, talent.
• Leads and directs shoot crew consisting of photographers, videographers, models, digital techs, stylists, hair and makeup, and assistants.
• Conceptualizes, leads, develops and executes photography and video assets that meets brand objectives and maintains brand integrity in all channels.
• Translates marketing objectives into clear creative strategies.
• Leads and directs the creative team in the production of marketing collateral for all channels.
• Ensures copy and art are aligned to deliver the brand story.
• Keeps up to date on current trends, fashion, popular culture / social media and competitive landscape.
• Edits images and leads image retouching in partnership with cross functional leaders.
• Uses customer data to inform decisions in partnership with customer analytics and marketing.
• Partners with cross functional partners on casting, photographers, location, and talent.
• Partners with project managers to establish / maintain product life cycles deliverables and deadlines.
• Ensures brands individuality and standards in all marketing channels.
• Values individuality and the diverse talents of their team. Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best.

QUALIFICATIONS

Chico’s FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.

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