What are the responsibilities and job description for the Sr. Product Manager position at Chiesi Group?

Who we are looking for

Purpose

The Senior Product Manager (Sr. PM) serves as a Brand Lead and oversees all US marketing of KENGREAL® (cangrelor), which is used in the field of interventional cardiology. KENGREAL is a growing product and the only IV formulation in its class. Key responsibilities include maintaining a strategic view of relevant market / therapeutic dynamics that impact Kengreal; developing and communicating actionable Commercial plans that align these dynamics with company objectives; and driving the implementation of these plans, which often includes cross-functional and inter-agency involvement. Maintaining a strong orientation towards the needs of customers is vital. The Sr. PM will work with the Brand Strategy Lead to develop strategies and overall marketing plans, and will have lead responsibility in the execution of the marketing plan and associated campaigns and tactics to effectively grow market segments.

The Sr. Product Manager should be able to travel up to approximately 25% and is expected to work in the Cary NC office at least 3 days per week.

Main Responsibilities

Strategic Planning and Leadership :

Develop institutional expertise in assigned disease states, ensuring the delivery of relevant messaging and full understanding of available opportunities
Foster candid and productive relationships with our customers, to include KOLs, product champions and relevant patient advocacy groups to ensure close alignment with customer’s needs
Understand all relevant guidelines and evidence and associated impact
Identify new business opportunities through market expansion or development
Serve as primary lead on cross-functional projects related to assigned brands
Specify market requirements for current and future products by conducting market research
Continually assess market conditions and competitive activity

Commercial Plan Development and Implementation :

Lead the development and delivery of an annual cross-function customer-focused brand plan

Partner with key field-based and HQ-based colleagues to ensure their understanding and alignment with critical success factors associated with brand plan

Direct and manage the creation of tactics for both personal and non-personal promotion with omni-channel marketing capabilities

Achieve P&L goals for assigned products

Partner with all relevant field-based commercial personnel, as well as management teams to ensure understanding of critical success factors and provide support

Attend national conferences to ensure successful exhibits, understand competitive position, cultivate customer relationships and gauge appropriateness and receptiveness of messaging and sales materials

Monitor and control program performance, establishing relevant KPIs and leveraging available data to assess ROI and redirect resources as needed

Project Management and Execution :

Effectively manage multiple agency partners to produce high-quality deliverables within timelines and allocated budget

Gain approval for marketing materials through internal review process and work collaboratively with review team; accountable for adhering to Chiesi promotional and regulatory standards

Set priorities in cases of conflicting requirements

Manage large-scale departmental or cross-departmental projects (as assigned)

Manage budget and conduct financial management processes for assigned products

Analytical Thinking and Communication :

Leverage in-house assets and teams to generate market, brand, and customer analytics

Generate and deliver impactful presentations that share key findings for internal forums to include C-suite presentations and national / regional Sales meetings

Produce product monthly Marketing report

Communicate effectively within the organization to ensure the motivation and alignment of all key stakeholders to achieve product objectives

Personal and Departmental Development :

Proactively identify opportunities for improvement related to Marketing procedures and partners

Partner with manager to develop and execute personal development plan

Attend / complete educational programs to enhance skills and knowledge in designated areas

Experience Required

Minimum 5 progressive years’ experience in pharmaceutical marketing, including experience in developing and executing marketing plans

If currently in pharmaceutical field Sales, ranking required to be in top 30% or higher overall for the most recent 2 prior quarters

Significant experience with drugs used >

70% within the hospital, or adjacent rare disease specialties, is preferred.

Education

Bachelor’s degree from a four-year accredited university, MBA preferred

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.

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Sr. Product Manager

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