Marketing Specialist Job at Children's National Health System in Silver Spring

Job Description - Marketing Specialist (240003FB)DescriptionThis position will require, at minimum, being in the office on Thursdays.The Marketing Specialist will assist in the development and execution of strategic marketing plans and activities to further the Children's National mission, vision and strategic plan. Will write, develop, disseminate and edit multiple forms of communication content and activities associated with strategic marketing.QualificationsMinimum EducationBachelor's Degree Marketing, Public Relations, Journalism or Communications (Required)Minimum Work Experience2 years (Required)2 years Marketing communications (Preferred)Required Skills / KnowledgeBasic project and time management skills.Able to take direction and demonstrate attention to detail, initiative and follow-through on a variety of projects.A self-starter who can manage projects and work within tight timeframes.Ability to work in a fast-paced environment, manage multiple projects simultaneously and prioritize workload.Strong verbal and written communication skills, including AP Style.Knowledge of MS Office and basic design programs.Functional AccountabilitiesCommunications Planning and Project ManagementWith direction, develop strategic and effective marketing messages and plans.Maintain project plans and implementation.Use tools to measure and monitor the effectiveness of strategic marketing initiatives.Assist to monitor industry trends and best practices and integrate into planning.With direction, create, write, edit, proof and publish a variety of collateral, such as brochures, fact sheets, web content, social posts and blog articles.Write clear, compelling prose in different styles, voices and tones to most effectively communicate to multiple audiences including referring physicians, consumers, key opinion leaders and other targeted audiences.Provide compelling content that is timely and impactful to target audiences.Strategic MarketingCoordinate the development and implementation of strategic marketing tactics for a variety of departments.With direction, support key areas in the development of strategic marketing plans and tactics.With direction, oversee logistical aspects of event planning and execution.Communications TacticsUtilize a variety of marketing tactics, such as collateral, direct mail, digital marketing, video, photo shoots and events to engage and inform target audiences.Support the team in the execution of coordinated strategic marketing plans.Coordinate logistics and communications of special events.Organizational AccountabilitiesOrganizational Commitment / IdentificationAnticipate and respond to customer needs; follow up until needs are met.Teamwork / CommunicationDemonstrate collaborative and respectful behavior.Partner with all team members to achieve goals.Be receptive to others’ ideas and opinions.Performance Improvement / Problem-solvingContribute to a positive work environment.Demonstrate flexibility and willingness to change.Identify opportunities to improve clinical and administrative processes.Make appropriate decisions, using sound judgment.Use resources efficiently.Search for less costly ways of doing things.SafetySpeak up when team members appear to exhibit unsafe behavior or performance.Continuously validate and verify information needed for decision making or documentation.#J-18808-Ljbffr