What are the responsibilities and job description for the Children's National Hospital is hiring: Marketing Specialist in Silver Spring position at Children's National Hospital?

This position will require, at minimum, being in the office on Thursdays.

The Marketing Specialist will assist in the development and execution of strategic marketing plans and activities to further the Children's National mission, vision and strategic plan. Will write, develop, disseminate and edit multiple forms of communication content and activities associated with strategic marketing.

Qualifications : Minimum Education

Bachelor's Degree Marketing, Public Relations, Journalism or Communications (Required)

Minimum Work Experience

2 years (Required)

2 years Marketing communications (Preferred)

Required Skills / Knowledge

Basic project and time management skills.

Able to take direction and demonstrate attention to detail, initiative and follow-through on a variety of projects.

A self-starter who can manage projects and work within tight timeframes.

Ability to work in a fast-paced environment, manage multiple projects simultaneously and prioritize workload.

Strong verbal and written communication skills, including AP Style.

Knowledge of MS Office and basic design programs.

Functional Accountabilities

Communications Planning and Project Management

With direction, develop strategic and effective strategic marketing messages and plans.
Maintain project plans and implementation.
Use tools to measure and monitor the effectiveness of strategic marketing initiatives.
Assist to monitor industry trends and best practices and integrate into planning.

Collateral Development

With direction, create, write, edit, proof and publish a variety of collateral, such as brochures, fact sheets, web content, social posts and blog articles.

Write clear, compelling prose in different styles, voices and tones to most effectively communicate to multiple audiences including referring physicians, consumers, key opinion leaders and other targeted audiences.

Provide compelling content that is timely and impactful to target audiences.

Strategic Marketing

Coordinate the development and implementation of strategic marketing tactics for a variety of departments.

With direction, support key areas in the development of strategic marketing plans and tactics.

With direction, oversee logistical aspects of event planning and execution.

Communications Tactics

Utilize a variety of marketing tactics, such as collateral, direct mail, digital marketing, video, photo shoots and events to engage and inform target audiences.

Support team in the execution of coordinated strategic marketing plans.

Coordinate logistics and communications of special events.

Organizational Accountabilities

Organizational Accountabilities (Staff)

Organizational Commitment / Identification

Anticipate and responds to customer needs; follows up until needs are met

Teamwork / Communication

Demonstrate collaborative and respectful behavior

Partner with all team members to achieve goals

Receptive to others' ideas and opinions

Performance Improvement / Problem-solving

Contribute to a positive work environment

Demonstrate flexibility and willingness to change

Identify opportunities to improve clinical and administrative processes

Make appropriate decisions, using sound judgment

Cost Management / Financial Responsibility

Use resources efficiently

Search for less costly ways of doing things

Safety

Speak up when team members appear to exhibit unsafe behavior or performance

Continuously validate and verify information needed for decision making or documentation

Stop in the face of uncertainty and takes time to resolve the situation

Demonstrate accurate, clear and timely verbal and written communication

Actively promote safety for patients, families, visitors and co-workers

Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance

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