Coordinator Corporate Communications and Marketing

Summary

Serve as liaison between Children’s of Alabama (COA) and assigned COA-based medical divisions / services. Guide communications and marketing strategies and tactics for programs of assigned divisions / services that align with assigned divisions and COA. Provide coordination of marketing materials, patient education materials, seminars, and special meetings, in conjunction with strategic communications and division staff. Serve as the liaison to the Strategic Communications and Marketing (SCM) team for media, web site development and maintenance and various other communications / marketing collaterals in support of assigned divisions. Provide assistance with marketing and communication between COA-based divisions / programs and the referral community.

Job Duties and Responsibilities

Duties include : having strategic conversations and maintaining communication with Pediatric Division Directors, faculty and staff of assigned divisions to identify needs and priorities;

Creating marketing and communication plans aligned with project requests in support of division goals and priorities; Tracking related progress and budgets;

Coordinating patient education requests, website content and ongoing content review and revisions based on faculty and staff news, needs, and priorities;

Aiding with educational programs, activities, and other opportunities to support our physician partners and medical divisions / programs and the referring physician communities across Alabama and the Southeast;

Disseminating information for assigned divisions / services for marketing purposes to referring community offices / sites statewide; Providing same for other divisions / services as needed;

Working with Children’s / UAB assigned divisions and SCM team to implement communication and marketing plans supporting the overall strategic business goals of COA in development of specific strategies to positively affect overall image, reputation and standings within the Southeast Region and Nationally, especially in relation to U.S. News & World Report rankings

Providing marketing / communications assistance for conferences, symposiums, physician-related lunch-n-learn events, healthcare observances, etc. for assigned divisions; This includes conferences / symposiums hosted by COA / UAB physicians to be held on COA Russell Campus, and other meetings as required.

Providing assistance for other COA marketing and physician-related meetings and activities, included but not limited to : AL-AAP Spring and Fall meetings, AAFP Spring meeting, PAS, National AAP, AL-AAP Legislative Day, Pediatric Grand Rounds;

Participating in special projects, committees or other assignments as requested or assigned;

Using project management platform and following department processes for managing projects.

Flexibility to work before or after hours and weekends on occasion to assist with on-campus or off-site conferences, special events and meetings;

Some travel may be expected including occasional overnight stays for key meetings.

Reporting Relationship

• Reports to : Manager, Marketing and Internal Communications
• Supervised by : Manager, Marketing and Internal Communications
• Interpersonal communications : Hospital-based physicians / medical staff, fellows, medical residents, referring physicians / staff, outside presenters, medical staff services staff, vendors, audiovisual specialists, volunteers.

Requirements

Bachelor’s degree in marketing, communications, business, or related field.

Three or more years communications / marketing experience preferred. Healthcare marketing and communications experience preferred. High level of interpersonal and communication skills (both oral and written); must have excellent organization skills with attention to detail and experience planning and implementing meetings and / or events.

Must have experience using general office equipment, personal computer and software related to communications production. Experience using Microsoft Office programs and internet.

Knowledge, Skills, and Abilities

High level of interpersonal and communication skills (both oral and written); must have excellent organization skills and experience planning and implementing meetings and / or events.

General office equipment. Personal computer and software related to communications production. Able to use Microsoft Office programs and internet.

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