What are the responsibilities and job description for the Marketing Coordinator position at ChiroWay?
About ChiroWay
ChiroWay is a growing network of locally owned chiropractic franchises dedicated to making regular chiropractic care convenient and affordable. With 20 locations and growing, we specialize in the location, analysis, and correction of vertebral subluxation, using a proactive and salutogenic model of care. Our brand is grounded in consistency, community, and clarity—and we’re looking for a Marketing Coordinator who can help us share that message across multiple platforms.
Job Summary
As the Marketing Coordinator at ChiroWay, you’ll play a key role in supporting our marketing efforts across digital and print channels. You’ll assist with the development, organization, and execution of content and campaigns that generate brand awareness, drive franchise-wide engagement, and support our mission of long-term wellness through chiropractic care. This role blends content creation, campaign execution, light design, and data-informed marketing strategy within a collaborative and growing franchise model.
Responsibilities
- Assist in planning and executing franchise-wide marketing campaigns across email, blog, print, and social media
- Write and edit content for blog posts, newsletters, social posts, and local center promotions
- Collaborate with the design team (or use Canva) to create branded marketing collateral
- Coordinate marketing calendar execution with the Brand Manager and Franchise Director
- Monitor and update website content (WordPress CMS) to ensure accuracy and alignment with current campaigns
- Conduct light market research to support community engagement efforts
- Track campaign performance and support reporting on key marketing KPIs
- Organize and support marketing assets for franchisee use (e.g., templates, flyers, review requests)
Qualifications
- 1–3 years of experience in a marketing, content creation, or communications role
- Strong writing and editing skills with an eye for brand tone and detail
- Proficiency in Canva or Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Familiarity with email platforms (e.g., Mailgun, Mailchimp), Google Analytics, and social media scheduling tools
- Working knowledge of WordPress or similar CMS platforms
- Highly organized and able to manage multiple projects in a deadline-driven environment
- Passion for wellness, health, or franchising is a plus!
Why Join ChiroWay?
- Be part of a purpose-driven brand focused on long-term wellness and quality of life
- Flexible remote work environment with opportunity for growth
- Creative freedom and collaboration with a mission-minded team
- Opportunity to contribute to meaningful campaigns that impact thousands of lives
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Paid time off
Ability to Commute:
- Saint Paul, MN 55125 (Required)
Ability to Relocate:
- Saint Paul, MN 55125: Relocate before starting work (Preferred)
Work Location: Hybrid remote in Saint Paul, MN 55125
Salary : $60,000 - $70,000
