Marketing Coordinator - Digital Marketing

About the Company

CHO America is an olive oil producer selling our award winning olive oil and specialty brands in all grocery stores in the US and Canada. Our brand portfolio includes Terra Delyssa, Origin 846, Fork & Leaf and Bulk BY CHO.

We service food and cosmetic manufacturers all over North America with oil ingredients.

Our mission is to provide high quality oils and food products at optimal cost and best quality service to our retail and industrial customers.

Job overview:

The Marketing Coordinator will be responsible for managing digital marketing activities, including product creation, online listings, content syndication, and social media campaigns. The role includes creating and optimizing search and social ad campaigns, monitoring competitive media, managing social media communities, and fostering influencer relations. A strong ability to create social media content will be considered a significant advantage.

The ideal candidate will possess a comprehensive understanding of digital marketing strategies, including content creation, social media management, and campaign optimization. They should demonstrate strong analytical skills to monitor and report on media performance, with a creative mindset for developing engaging social media content. Excellent communication and organizational skills are essential to effectively manage multiple projects and collaborate with influencers and cross-functional teams.

Responsibilities and duties:

• Digital Product Creation and Online Listings

- Develop and maintain accurate product descriptions and listings across various online platforms.

- Optimize product content to improve search visibility and conversion rates.

• Content Syndication and Marketing

- Distribute content across multiple platforms to increase brand visibility and reach.

- Monitor content performance and adjust strategies to maximize engagement.

• Search and Social Ad Campaign Creation, Monitoring, and Optimization

- Design and implement paid search and social media advertising campaigns.

- Monitor ad performance, making data-driven decisions to optimize campaigns for better ROI.

• Competitive Media Reporting

- Conduct regular analysis of competitor media activities and digital marketing strategies.

- Prepare detailed reports highlighting key findings and actionable insights.

• Social Media Community Management

- Engage with the online community across various social media platforms.

- Respond to comments, messages, and inquiries in a timely and professional manner.

• Influencer Relations

- Identify and build relationships with key influencers in the industry.

- Coordinate influencer partnerships to promote brand products and campaigns.

• Cross-Functional Collaboration

- Work closely with other departments, such as sales, product, and customer service, to ensure marketing activities align with overall business objectives.

- Participate in regular meetings to provide updates on digital marketing initiatives.

Skills and qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field is required.
• Certification in digital marketing, social media management, or content marketing is a plus.
• 2-4 years of experience in digital marketing.
• Proven experience in creating, managing, and optimizing search and social ad campaigns.
• Hands-on experience with digital marketing tools and platforms such as Google Ads, Facebook Ads, SEO tools, and social media management tools.
• Experience in working with influencers and managing online communities is preferred.
• A strong portfolio demonstrating the ability to create engaging social media content is highly desirable.
• Proficient in digital marketing analytics and reporting tools like Google Analytics, Wordpress, and Shopify.
• Strong understanding of SEO, PPC, and social media marketing strategies.
• Excellent written and verbal communication skills.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off