Vice President of Technology and Web Development

Who We Are: ChoiceLocal is the top-performing franchise marketing agency founded in 2014 to help franchisees and franchisors reap the benefits of a full suite of digital marketing services without paying exorbitant costs typically associated with Fortune 500 level marketing strategy, results and customer service. We offer proven strategies for franchise growth and we back it all up with The ChoiceLocal Guarantee. We believe in giving back to the community with our mission to Help Others and empowering our teammates to grow personally and professionally. We live by our Core Values and are very proud of the culture we have cultivated over the past 6 years. We have been able to create a family amongst our team, living our Core Values which include, Integrity in all Things, Amazing Customer Service, Everyone A Leader, Candor with Goodwill, Family, and Giving.

Summary: As the Vice President of Web Development and Technology, you will lead ChoiceLocal’s technology strategy and execution. This key role will focus on driving innovation with AI-powered solutions, optimizing our tech infrastructure, and ensuring the efficient delivery of web development services. The ideal candidate will have extensive expertise in web development, a strong passion for advancing AI initiatives, exceptional leadership abilities, and the capability to align technology with our business objectives.

Mandatory Job Responsibilities:

• Develop and implement a forward-thinking technology strategy that supports the agency’s growth goals and mission.
• Drive the adoption of AI-powered solutions across all service lines, enhancing efficiency, scalability, and client success.
• Lead, mentor, and inspire a team of developers and technical staff, fostering a culture of collaboration, innovation, and excellence.
• Oversee all web development projects, ensuring they meet high standards of quality, performance, and user experience.
• Establish and enforce best practices in development, deployment, and maintenance of client websites and applications.
• Continuously research and integrate cutting-edge technologies and trends to stay ahead in the industry.
• Champion the integration of AI-driven tools and methodologies, including predictive analytics, automation, and personalized experiences for clients.
• Manage and optimize the agency’s technical infrastructure, ensuring security, scalability, and operational efficiency.
• Evaluate and implement new platforms, tools, and systems to improve workflows and deliverables.
• Partner with cross-functional teams to understand client needs and deliver tailored, impactful solutions.
• Act as the technical face of the organization, building trust with clients, vendors, and stakeholders.
• Translate complex technical concepts into actionable insights for non-technical teams and leadership.

Key Skills and Competencies:

• Leadership & Execution: Driven, strategically focused, and organized with strong attention to detail. Able to influence at the senior level and deliver results through others. Defines strategic direction; gets team members and resources aligned and committed to deliver business results; champions team member excellence and values.
• Amazing Customer Service: Develops strategic alliances / partnerships with key stakeholders to achieve long term business results. Establishes strategies & delivers end-to-end solutions that add value.
• Performance, Drive & Quality: Establishes culture for sustained success, continuously sets & demonstrates high standards. Initiate actions and make decisions. Able to work independently and deliver to tight deadlines in a fast-paced environment. Excellent written and verbal presentation skills.
• Change & Innovation: Fosters an environment where others embrace change and adapt rapidly to changing requirements. Drives innovation by recognizing and rewarding creativity. Sets tone that it is all right to test best practices across capabilities and industries.
• Teamwork, Risk Awareness & Control: Inspires others to move in a common direction by articulating an attractive and desirable future state. Builds a culture of risk management, ensuring sound framework of risk guidelines & contingency plans.
• Subject expertise: Strong technology and digital marketing management skills. Ability to apply data-driven capabilities and decision-making to drive business results. Ability to think innovatively and outside of the box.

Requirements:

• 15 years of progressive experience in web development and technology leadership, preferably within a digital marketing or agency environment.
• Bachelor’s degree in computer science, Information Technology, or related field; advanced degree preferred.
• Proven expertise in web development technologies, frameworks, and tools (e.g., HTML, CSS, JavaScript, PHP, React, Node.js, etc.).
• Deep understanding of AI technologies and their application in web development, marketing automation, and business processes.
• A track record of leading successful AI-driven initiatives.
• Strong leadership and interpersonal skills with experience managing diverse teams and fostering a collaborative environment.
• Familiarity with the challenges and opportunities of multi-location businesses and franchise systems.