What are the responsibilities and job description for the SEO Specialist position at chrisad, inc.?
Company Description
Chrisad has been the leader in dental marketing for over 36 years, providing clients with direct mail marketing and full-service branding, practice management consulting, and internal staff training. Due to its extensive market research experience, chrisad is able to keep its clients aware of the ever evolving marketplace and how they should fulfill the marketplace’s needs, thus providing exceptional dental care.
Job Description
Chrisad is looking for a results-driven SEO Specialist, to maximize the volume of inbound organic traffic from search engines to chrisad client sites through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
Responsibilities:
- Manages both on-page SEO and off-page SEO for chrisad.
- Manages SEO/Social Media for all chrisad clients (email marketing, Google analytics, AdWords, Yelp, Facebook, Twitter and other social media) with assistance from Graphic Designers and Development team.
- Collaborates with Copywriter to create high-quality content around important keywords and relevant terms.
- Manages and improves organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
- Works as the secondary point of contact for intake process and fulfillment of digital marketing and web development projects.
- Stays up-to-date with the latest trends and changes with SEO and major search engines.
Qualifications:
- BA/BS degree in Digital Media, Advertising, Marketing, Communications, technical field.
- Minimum of 2 year's experience implementing successful SEO strategies for a large volume of clients.
- Thorough knowledge of search ranking and optimization factors and key algorithm updates.
- Proficiency in web analytics software and keyword tools.
- Experience with data-driven SEO analysis and optimization.
- A functional understanding of HTML, CSS and WordPress
- The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills.
- Proven success in link building.
- A background in creating reports showing web analytics data and site evaluations.
- A deep understanding of mobile strategy and how it relates to SEO.
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
- Excellent planning, project management, analytical and facilitation skills.
- Exceptional writing and communication skills.
We offer attractive compensation, a good benefits package and a very casual, welcoming environment. Full training of chrisad’s marketing guidelines is provided. Highlights of our benefits package include medical (option of HMO or PPO), dental, vision, long term disability insurance, option to enroll in our 401k plan, 10 days of paid vacation per year (vacation increases with tenure), paid sick leave, a generous holiday schedule and your birthday off with pay.
Qualified candidates: Please respond with your resume, cover letter and compensation requirements. Resumes without compensation requirements will not be reviewed. Chrisad is an equal opportunity employer. Thank you for your interest!
Additional Information
All your information will be kept confidential according to EEO guidelines.