What are the responsibilities and job description for the Social Media Digital Marketing Specialist position at Christian Community Health Center?
Social Media Digital Marketing Specialist
About Us
Founded in 1991, Christian Community Health Center (CCHC) is a Federally Qualified Health Center (FQHC) and 501 (C)3 non-profit organization that has been providing high quality primary care, oral care and behavioral health services for over 27 years. While primary medical care is CCHC’s anchor program, CCHC has become equally renowned for its presence as a multi-pronged social service agency. CCHC strives to meet the holistic needs of the communities they serve by incorporating primary medical treatment and a comprehensive slate of supportive programs. CCHC has Level III National Committee for Quality Assurance (NCQA) Patient Centered Medical Home (PCMH) recognition and are a Division of Substance Use Prevention and Recovery (SUPR) licensed Level I and II provider of outpatient substance use disorder treatment for adolescents and adults. Our physicians and staff are dedicated to improving the health of individuals, families and the community, through an integrated system of care.
Job Summary
This is a part-time position responsible for Managing social media accounts on platforms like Facebook, Instagram, Twitter, LinkedIn, etc., creating content (text, images, videos), scheduling posts, engaging with followers, responding to comments and messages, running social media campaigns.
Responsibilities
• Work with Management Developing social media strategies aligned with overall marketing goals, identifying target audiences, analyzing data to track performance and adjust
• Writing engaging copy, designing graphics, creating video content, and creating relevant third-party content to maintain a consistent brand voice.
• Fostering interactions with followers, responding to comments and inquiries promptly, initiating conversations to build a strong online community
• Monitoring key metrics like impressions, engagement, reach, click-through rates, and using data to inform strategy adjustments.
• Key responsibilities may include creating content calendars, responding to comments, running paid campaigns, and monitoring performance metrics to optimize social media presence.
• Maintains online relations with customers by organizing and developing specific customer-relations programs.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
• Maintains research databases by identifying and assembling marketing information.
• Provides marketing information by answering questions and requests.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Other duties required to perform activities related to the position
Minimal Qualifications/Experience/Skills:
Bachelor’s or Master’s degree in marketing or a related field preferred. Proven working experience in digital marketing, particularly within industry. Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools. Experience in setting up and optimizing PPC campaigns on all major search engines. Working knowledge of HTML, CSS, and JavaScript development and constraints.
Excellent written and verbal communication skills. Creativity and ability to generate engaging content. Understanding of social media platforms and their functionalities. Analytical skills to interpret data and measure campaign performance. Proficiency in social media management tools (Hootsuite, SproutSocial, Buffer). Knowledge of graphic design principles is a plus.
Employee Benefits offered to Fulltime Staff
- Blue Cross Blue Shield Medical Insurance
- Blue Cross Blue Shield Dental and Vision Insurance
- Supplemental Benefits
- Life Insurance (Provided by the company)
