What are the responsibilities and job description for the Business Intelligence Marketing Analyst position at Christian Healthcare Ministries?
A Business Intelligence Marketing Analyst is a professional responsible for analyzing and interpreting data to provide insights that support marketing business decisions. The analyst works closely alongside the Director of Marketing, creating and maintaining reports, dashboards, and other data visualization tools to communicate findings to stakeholders and providing guidance to the Marketing team using data.
Key Responsibilities
- Collect and analyze data to develop insights and recommendations for business decisions.
- Create and maintain reports and dashboards to track key performance indicators (KPIs) and identify trends.
- Collaborate with cross-functional teams to understand business needs and requirements for reporting and analysis.
- Develop and implement data quality checks to ensure accuracy and consistency of data.
- Identify opportunities for process improvement and automation to increase efficiency and effectiveness of reporting.
- Communicate findings and insights to stakeholders through presentations and written reports.
- Stay up to date with industry trends and best practices in reporting and analytics.
- Analyze lead data, monitor campaign performance, and provide regular reports to inform marketing strategies.
Knowledge & Experience Required
- Bachelor's degree in a related field such as Business, Marketing, Public Relations or Computer Science
- 5 years of experience in data analysis, reporting, business intelligence, or Marketing
- Advanced proficiency in Microsoft Excel and SQL
- Understanding of Marketing tools (Hubspot, Google Analytics, Meta Ad Manager)
- Social Media, Radio, and Audio Reporting
- Experience with data visualization tools such as Tableau or Power BI
- Understanding of statistical analysis and modeling
- Knowledge of database design and data warehousing principles
- Experience with programming languages such as Python or R
- Experience in a fast-paced, deadline-driven environment
Additional Related Knowledge & Experience Desired
- Google Analytics Certification
- HubSpot Reporting Certification
- Microsoft: Power BI Data Analyst
- Experience in leadership roles.
- General knowledge of Data Analysis Methodologies
Education & Certifications Desired
- Associate or bachelor’s degree in business, Public Relations, Marketing, Management Information Systems, Data Science, Mathematics, Economics or related field.
- Google Analytics Certification
- HubSpot Reporting Certification
- Microsoft: Power BI Data Analyst
Competencies & Skills Desired
- Self-Development
- Collaboration
- Cultivates Innovation
- Detail Orientation
- Instills Trust
- Decision Quality
- Information Management
- Values Diversity
- Nimble Learning
- Customer Focus
- Optimizes Work Processes
- Ensures Accountability
- Job-Specific Knowledge
- Ability to Work with Large Datasets and Analyze Complex Data
- Excellent Communication and Presentation Skills
- Strong Attention to Detail and Accuracy
- Ability to Work Independently and Manage Multiple Projects Simultaneously
Work Conditions
- Occasional evening and weekend work to meet deadlines.
- Sitting for extended periods of time.
- Dexterity of hands and fingers to operate a computer keyboard, mouse, and to handle other computer components.
- Physically able to participate in training sessions, presentations, and meetings.
- Some travel may be required.
- On-Site/Hybrid
About Christian Healthcare Ministries
Founded in 1981, Christian Healthcare Ministries (CHM) is a health care sharing ministry for Christians. CHM is a nonprofit, voluntary cost-sharing ministry through which participating Christians meet each other’s medical bills. The mission of CHM is to glorify God, show Christian love, and experience God’s presence as Christians share each other’s medical bills.
