What are the responsibilities and job description for the Data-Driven Marketer position at Christian Healthcare Ministries?
About You
We are seeking a highly motivated and experienced digital marketing specialist to join our team.
You will be responsible for designing and executing email, SMS, and chat campaigns aligned with our digital engagement strategy.
You will work closely with our Marketing and Communications teams to create content that supports overall marketing goals and enhances customer engagement.
You will manage end-to-end email production, including planning, targeting, setup, testing, deployment, reporting, and optimization.
- Audience Segmentation: Perform list segmentation and create targeted, personalized communication plans for various audience segments.
- Content Development: Assist in developing data-driven, dynamic content that improves retention, reactivation, and loyalty.
- Technical Execution: Oversee technical aspects of communication delivery using marketing automation tools.
- Quality Assurance: Ensure communications meet industry best practices for layout, mobile optimization, deliverability, and adherence to company branding standards.
- Performance Reporting: Monitor and report on campaign performance and KPIs.
Requirements include 5-7 years of experience in email marketing/marketing communications, ideally in B2C, B2B2C, or nonprofit sectors.
You should have proficiency in email, SMS, and chat marketing, CRM, and marketing automation platforms; familiarity with web metrics, digital analytics, and data interpretation.
You should also have a BA/BS in Marketing or a related field, strong organizational skills, and the ability to manage multiple projects, meet tight deadlines, and adapt to last-minute changes.
Self-starters who can work both independently and collaboratively, demonstrating strong interpersonal and time management abilities, are preferred.
