What are the responsibilities and job description for the Marketing Manager- Trade (Publishing) position at Church Pension Group Services Corporation?
Description
Department : Church Publishing Inc
Job Type : Regular Full Time
Education Level : BA / BS
Required Years Experience : 4
Church Publishing Incorporated (CPI) was founded in 1918 as the Church Hymnal Corporation, a nonprofit affiliate of the Church Pension Group. Today, CPI's professionals produce about 50 new books and resources each year, and manage a portfolio of more than 2,600 active products, many sold worldwide.
Church Publishing Incorporated is looking for a dynamic and experienced Marketing Manager- Trade for our trade imprint, Morehouse Publishing. Reporting to the AVP Marketing, the Marketing Manager- Trade will be responsible for creating and executing creative marketing and publicity campaigns for books on leadership, spirituality, social justice, inspiration, wellness, and self-help. They will thrive in a fast-paced environment and be able to develop effective marketing strategies, utilizing a variety of channels to drive book sales and increase brand awareness. They will have a strong knowledge of current trends in the industry.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Develop comprehensive book marketing campaigns for 20-25 books a year, utilizing a variety of channels to increase awareness and drive book sales.
- Execute marketing campaigns for frontlist and backlist titles across various channels (social media, email, website, and traditional media).
- Develop promotional materials including social media content, book trailers, and newsletters that drive consumer sales.
- Build relationships with key stakeholders such as authors, book reviewers, and sales teams.
- Participate in trade and library conferences and seasonal sales presentations to the sales team.
- Develop partnerships with bookstores, libraries, and other retail organizations.
- Manage marketing budgets for each book project, ensuring that spending aligns with overall objectives.
- Coordinate book signings, author tours, and speaking events
- Work with the Associate Publicist to secure media coverage (print, online, and broadcast) and coordinate book signings, author tours, and speaking events. Work with outside publicists when necessary.
- Participate in product development, packaging (i.e. cover design), and pricing decisions
- Stay informed on current market trends to create new and innovate marketing strategies.
- Effective performance of the essential functions of this position requires regular in-person, on-site interaction with colleagues, both for purposes of relationship building and meaningful collaboration.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and / or EXPERIENCE
PHYSICAL DEMANDS : Commuting to the office, on average, three days a week. Extensive use of a computer keyboard is a demand of the position to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable someone with a disability to perform the essential functions of this position.
WORK ENVIRONMENT : Currently hybrid (two days working from home, three days working in a standard office environment). Church Pension Group employees must maintain a professional, compassionate, and trustworthy work environment always. Reasonable accommodations may be made to enable someone with a disability to perform the essential functions of the job within this environment.
Salary Range : $72,000 - $90,000
Join us and Create A Better Future For Yourself!
Flexible Benefits available to eligible employees :
Core Benefits automatically provided to eligible employees :
Elective Benefits available to eligible employees :
Educational Assistance Program available to eligible employees
Maternity / Paternity Leave available to eligible employees
Time Off available to eligible employees : Vacation, Sick, Personal and Holidays
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire. Please understand that, as a general policy, CPG does not sponsor visas.
EOE : Minorities / Female / Disability / Vet / Sexual Orientation
If you are a CPG employee, please use your CPG email address when creating your profile to apply.
Salary : $72,000 - $90,000
