What are the responsibilities and job description for the MANAGER, CRM ENABLEMENT - MARKETING/INTERNAL COMMUNICATIONS position at CIBC?
Were building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing whats right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com (https : / / www.cibc.com / en / about-cibc.html)
The Manager, CRM Enablement is a member of the Frontline Tools & Enablement- Salesforce team, which provides strategic support to Financial Service Cloud (FSC), Marketing Campaigns, and Change Management. The role is responsible for contributing to the strengthening of the relationship between the Salesforce Team, Marketing, and business users, promoting engagement with staff across key developmental areas. The role exercises independent judgement within defined policies and procedures, coordinating with business development stakeholders and continuously improving user adoption, marketing efficiency, training, and development. Salesforce spans across Commercial Banking, Real Estate, Private Wealth & Banking. This role will support the CRM Enablement Team as a member of the evolving Salesforce Team.
This key role leads the coordination, analysis, strategy needed for our expanding Marketing needs within FSC across all LOBs. This position would play a key role in defining campaign strategy, coordinating, carrying out, and measuring effectiveness of Campaigns and also roll out and use of new Marketing Cloud powered user capabilities such as Distributed Marketing. In addition to marketing, this role will work across the CRM team to create, deliver, and measure effectiveness of change management tools and artifacts. This includes the evaluation of new training and enablement technology and methods. The role applies professional knowledge in change management to increase the adoption and productivity of Relationship Managers across all LOBs. The role applies innovation, substantial collaboration, communication, and problem-solving skills in the management, maintenance, and delivery of responsibilities.
At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview._
- How you'll succeed
- Marketing Cloud & Campaigns -
- Advise digital marketing team on campaign and Marketing Cloud strategy to ensure the most user friendly and client centric technology. Lead discovery and strategy across various marketing teams, business leadership, and Salesforce teams.
- Change Management & Internal Communications -
- Increase adoption of Salesforce through developing effective training and user materials and communications. Identify and work across technical teams and business users to implement new technologies to improve Salesforce usage.
- Reporting -
- Track progress and conduct analysis of data and reports. Support in the tracking and communication of performance metrics across marketing and adoption.
- Project Delivery -
- Support the delivery of priority Salesforce projects, processes, reporting and dashboards. Perform business analysis, document current and future state processes. Prepare presentation material and communications and partner on change management activities to support initiatives.
- Relationship Management -
- Maintain professional relationships with multiple partners and clients through excellent interpersonal skills. Communicate proactively with colleagues to plan and organize work across stakeholders. Liaise with stakeholders to solicit their input into the development of new or enhanced business processes, and to ensure aligned operations and communications.
- Who you are
- You have a bachelors degree in Marketing, Business, or Computer Science with 5 years working in Finance, Change Management, or Salesforce Marketing Cloud
- You act like an owner.
- You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
- You understand that success is in the details.
- You notice things that others don't. Your critical thinking skills help to inform your decision making.
- You're digitally savvy.
- You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
- You embrace and champion change.
- You'll continuously evolve your thinking and the way you work in order to deliver your best.
- Your influence makes an impact
- You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
- Values matter to you
- You bring your real self to work and you live our values - trust, teamwork, and accountability.
California residents your privacy rights regarding your actual or prospective employment (https : / / us.cibc.com / en / about-us / california-consumer-privacy-act-employment.html)
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
IL-120 S LaSalle St, 8th Fl
Regular
Analytical Thinking, Business Effectiveness, Client Service, Communication, Detail-Oriented, People Management, Process Improvements, Relationship Management, Teamwork
At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values : Trust, Teamwork and Accountability.
Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel.
Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.
