What are the responsibilities and job description for the Digital Marketing Associate-Social Media position at Cibo Vita?
Company Description
Cibo Vita, co-founded in 2009 by Emre Imamoglu and Ahmet Celik, is a producer of private-label health-conscious snacks, focusing on dried fruit and nut blends for nationwide distribution. The company's flagship brand, Nature’s Garden, aims to redefine snacking expectations with authentic, innovative, and transparent products. Cibo Vita's certifications include Keto, RSPO, UTZ, Kosher, Organic, Paleo, and Gluten-Free, catering to various dietary preferences. Headquartered in Totowa, New Jersey, Cibo Vita employs over 900 individuals at SQF Level II & USDA Organic Certified facilities.
Job Description: We’re seeking a self-starter with a strong graphic design background to join our growing snack brand during an exciting phase of expansion. As a Digital Marketing Associate focusing on Organic Social, you’ll play a pivotal role in building an engaged online community and driving brand growth across key platforms. Reporting to the Marketing Planning and Strategy Manager, this role is ideal for a creative and detail-oriented individual passionate about social media trends, influencer marketing, and brand storytelling.
Key Responsibilities
• Manage and grow the brand’s organic social media presence on Instagram, TikTok, and Pinterest.
• Research and report regularly on industry-specific trends to inform strategy.
• Collaborate with the Brand Associate to craft messaging and develop engaging social media campaign content.
• Design and produce graphics for social media using Canva, Photoshop, and Figma.
• Partner with an influencer agency to identify and conceptualize influencer partnerships.
• Work with the PR Associate to identify opportunities for giveaways and cross-brand collaborations.
• Attend digital marketing agency meetings to align on strategy and execution.
• Monitor, analyze, and report on social media metrics to measure reach and engagement.
• Conceptualize and execute innovative brand activations to drive social media growth.
Qualifications & Skills
Required:
• Self-starter with proven experience ( 2 years) in organic social media growth, preferably within the CPG industry.
• Degree in Marketing, Communications, Graphic Design or a related field.
• Strong graphic design skills and fluency in Canva, Photoshop, and Figma.
• Excellent written and verbal communication skills.
• Creative mindset with a strong understanding of social media trends and platform-specific best practices.
• Strong attention to detail, with the ability to multitask and prioritize effectively.
• Team player with a collaborative work style.
Preferred:
• Experience with paid social media and digital ad campaigns.
• Familiarity with influencer marketing strategies and partnerships.
- This role offers a unique opportunity to make a meaningful impact on a brand’s digital presence while growing your expertise in social media and digital marketing. If you’re excited about creating engaging content and fostering community growth, we’d love to hear from you!
