What are the responsibilities and job description for the Dealer Program Associate position at Cie?
About Cie :
Cie is a Venture Studio that specializes in accelerating both innovation for large enterprises and growth for emerging startups. We invest as a partner from ideation to completion.
We're looking for a Dealer Program Associate to join our marketing team! You will be on the frontlines facilitating and enhancing our dealer rewards program for a top-tier client in the automotive industry. This role is pivotal in building strong dealer relationships and driving program engagement.
Named top 3 places to work in 2024 by BuiltIn LA
From Zero to One' : How Cie's Culture Helps New Ideas Shine
Key Responsibilities :
Oversee the day-to-day management of the dealer rewards program, serving as a concierge-level point of contact for tire dealers.
Develop and implement structured rewards systems, including merchandise, point-of-purchase (POP) materials, and auto-adjacent items.
Integrate gamification elements to boost dealer participation and program excitement.
Conduct regular communications with dealers, including quarterly calls to diagnose program adoption, offer additional rewards, and validate store information.
Coordinate and execute regional on-site visits to foster strong dealer relationships and provide tailored support.
Manage distribution logistics, including fulfillment of branded merchandise boxes and communication with distribution partners.
Draft and disseminate targeted email communications and direct mail materials to sustain dealer engagement and brand alignment.
Analyze feedback from dealers and present monthly insights to refine and optimize the program.
Lead bi-monthly meetings with internal teams to align on objectives, performance metrics, and updates.
Qualifications :
Bachelor's degree in Business, Marketing, or a related field.
5 years of experience in program management, marketing, or a similar role.
Dealer experience is required.
Proven track record of managing reward programs or customer engagement initiatives.
Exceptional organizational and project management skills.
Excellent relationship-building capabilities.
Experience with gamification strategies and customer engagement tools is a plus.
Willingness to travel regionally to meet program goals.
Beyond the paycheck :
You will be a critical part of our core team and have influence over the direction of our portfolio companies.
Growth : We support and invest in your career development
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