Community Relations Director

About Ciela Senior Living:

Ciela offers seniors a state-of-the-art community which features incredible 360-degree views, expansive outdoor spaces, floor-to-ceiling windows, light-filled residences, gourmet California cuisine, engaging activities and a robust wellness program designed by Los Angeles’ top health professionals.

Community Relations Director Job Description

Purpose: To manage all internal and external marketing functions of the community to ensure a positive reputation of the community among referral sources and potential customers, and in order to achieve or exceed community occupancy goals.

Minimum Eligibility Requirements:

• Bachelor’s degree in a related field preferred
• Previous marketing experience in a senior housing setting preferred
• Previous business development experience in a related setting and / or reality preferred
• Must be able to read, write and speak English, and demonstrate strong written, verbal, and interpersonal communication skills and the ability to establish effective networking relationships
• Must have an in-depth knowledge of basic sales and marketing principles and practices
• Proficiency in basic computer skills including Word, Excel, and/or sales & marketing software required
• Must be able to represent the community in a positive and professional manner in terms of communication, conduct and appearance, to referral sources, potential customers, and to the general public
• Must meet all health-related requirements pertaining to state licensure
• Must maintain current CPR/First Aid credentials
• Must maintain current Food Handlers credentials
• Must maintain annual Continuing Education Credits
• Must be able to perform duties and responsibilities (Essential Job Functions) with or without reasonable accommodation
• Subject to pre-employment screening including physical, drug and TB testing and criminal background check
  
  

Essential Functions: Marketing

• Conducts competitive analysis of local market on a quarterly basis and provides report of findings to Executive Director and Living Care Lifestyles home office
• Responsible for the development and implementation of a quarterly marketing plan that incorporates community strengths and weaknesses in relation to competitors, and to current market trends and forecasts
• Develops and implements community outreach programs and events that will provide contact with referral sources and potential customers
• Is responsible for planning and coordinating community media advertising
• Is responsible for maintaining an inventory of community marketing collateral and for updating written information, as necessary
  
  

Sales Management

• Responsible for achieving or exceeding budgeted census goals as established by Executive Director and Living Care Lifestyles home office, and for maintaining a pattern of measurable growth toward stabilization in lease-up communities
• Maintains accurate records of all inquiries, tours, and networking contacts
• Responsible for accurate and timely reporting of census and move-in and move-put activity to management and is accountable for explaining such activity as required
• Prepares and submits other reports as requested by Executive Director and/or home office
• Maintains a viable and accurate waiting list of potential residents
• Is responsible for entire sales process including building the prospect base, generating tours, and obtaining deposits and securing move-ins. Community Relations Director 2021-03
  
  

Leadership/Management

• Is a positive role model of professional conduct and customer service attitude to the entire community team members?
• Provides training to community team members regarding customer service, conducting tours, and telephone marketing skills, as needed
• Responsible for maintaining department within budgetary guidelines
• Assists Executive Director in other management duties as assigned
• Participates in Manager-on-Duty rotation as required
  
  

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