What are the responsibilities and job description for the B2B Strategic Marketing Senior Advisor (Content/Messaging) - Pacific Time Zone position at Cigna?
Role Summary We are currently seeking a Segment Marketing Senior Advisor aligned to Evernorth, Cigna's Health Services business segment.
This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development , differentiated market messaging, storytelling and overall marketing communications support which will be dedicated to a specific PBM health plan client.
There may also be some elements of business-to-consumer marketing that emerge as part of this strategic marketing support.
This role will need to develop strong relationships with the client and with cross-functional partners across Evernorth responsible for the support of the client's growth, upsell and retention objectives, including partnerships with solutions, public relations, social, competitive intelligence, sales training and government affairs teams.
Key responsibilities include, but are not limited to :
- Evaluation and review / marketing audit of client's existing suite of sales and educational materials
- Marketing Strategy Development and Thought Leadership Coordination with client's sales, marketing, training and pharmacy teams to build out annual marketing strategy to amplify client's thought leadership and brand position specific to pharmacy
- Material and Messaging Development Work cross-functionally to help develop and execute on meaningful and aligned market messages.
Leverage business knowledge, research / data, and insights to optimize market messages and communications campaigns.
Supports the development of key communications, including narratives, key messages, presentations, infographics, case studies and other collateral where differentiated market messages are critical to achieving sales, margin and differentiated messaging in the marketplace. Create training plan and materials to maximize value and impact of sales messaging. Messaging and material customization for specific audience segments, including : Consultants and brokers Employer groups (possible segmentation by employee size) → existing clients and prospects Pharmacies General audience (e.g.
publicly facing materials / information)
The candidate will establish critical relationships with business partners that are experts in serving these clients and leverage their marketing expertise, along with forward-looking market and buyer trends, data-driven insights and modern marketing strategies, to position the client for success. SCOPE
We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people.
Join us in driving growth and improving lives. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you require reasonable accommodation in completing the online application process, please email : SeeYourself@cigna.com for support.
Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco / nicotine users in states where that is legally permissible.
Candidates in such states who use tobacco / nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment.
These states include : Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
