VP, Strategic Planning

VP, Strategic Planning

Golin Dallas is seeking a culture driven strategic planner who is passionate about using data and trends to create compelling creative strategy for some of the biggest brands in culture today such as a multi-national software company and a top-tier global consumer brand. The ideal candidate is big idea thinker who can thrive in a fast-paced and collaborative environment.

He / she / they must have a passion for conducting strategic research, solving problems, discovering cultural shifts and macro trends, monitoring trends, inspiring creativity, anticipating questions and creating actionable plans.

As a strategic planner you will have the opportunity to collaborate with a community of 225 trendspotters, planners, strategists, analysts, and creatives across the global network.

This position will report directly to the Head of Planning in the Dallas office and partner across all g4 communities including creative, media and account management.

Requirements :

• 10 years of strategic planning experience
• Demonstrate a strong ability to distill a wealth of information into simple and compelling plans / presentations / stories
• Lead research including social media analysis, competitive audits, and trends mining
• Examine all projects through an inclusive lens to reflect a profoundly diverse marketplace
• Understand the key trends that drive consumer behavior and affect the way that brands
• Communicate - always living at the intersection of brands, culture, and creativity
• Develop emotive creative briefs to inspire audience-led, idea-centric strategies that creatives teams can use to develop compelling creative work
• Create insights that are actionable, goal-oriented and provides a unique perspective
• Maintain a clear understanding of client deliverables and their business / communication objectives
• Produce work that is client-ready and act as a trusted advisor to senior executives
• Have a strong sense of personal responsibility and initiative - must be able to work autonomously or in collaboration with other teams, especially our creative teams
• Comfortable working on multiple projects at one time in a fast-paced, highly collaborative environment
• Cultivate an inclusive team environment and manage Jr. Planning staff
• Excellent presenter and facilitator, adept at leading meetings with clients and colleagues
• Oversee and contribute to team financials, staffing and ensure accuracy
• Lead strategists in new business efforts, utilize expertise

Growth Opportunities :

Recently named 2024 PRWeek's Agency of the Year and Extra-Large Agency, we tend to Go All In, in everything we do. We're especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do!

In this role, you will have direct access to seasoned professionals who - will not only inspire your work - but who will partner with you to grow your career at Golin for the long term. One thing you'll learn about Golin is people stay for both the people and the agency's willingness to help you explore your passions.

Who We Are :

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable. Our expertise ranges from brand-building and cutting-edge digital content, to corporate reputation, healthcare advocacy and innovative measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Please note : This role is located in Dallas, but we are open to considering qualified remote candidates in other locations at this time.

Salary range : $120,000 - $219,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors : a candidate's skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

LI-DNI

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Salary : $120,000 - $219,000