JOIN OUR TEAM 

• Our mission is simple: we make journeys easier and more enjoyable for our customers. We want to lift their spirits by delivering little boosts along the way.  We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there.  

Digital Sales Manager

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Type of Employment: Permanent

Location: Raleigh, NC

Hybrid (preferred) or Remote

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THE ROLE 

Reporting to the Sr. Manager of Inside & Digital Sales within our U.S. B2B team, the Digital Sales Manager is a key driver of revenue growth. This role is responsible for managing and optimizing the end-to-end Digital Sales portfolio by leveraging the marketing automation platform, Account Engagement (Pardot), and the database (Salesforce). Ownership of the portfolio includes activities to support customer acquisition through retention and advocacy strategies, including studying customer behavior, increasing fuel volume, expanding and retaining the customer base, making recommendations for improvements, and driving commercial revenue growth.

A core responsibility of this role is to monitor automated customer lifecycle programs and make data-driven decisions to enhance digital sales performance. The Digital Sales Manager plays a pivotal role in developing and executing targeted digital campaigns, nurturing leads, and maximizing sales opportunities through personalized and automated workflows. Collaboration with the Global Digital Sales & Excellence team and US Programs Team is essential to continuously refine strategies and improve results.

WHAT YOU’LL DO 

Here are ways that you’ll help make journeys better:  

• Work with existing Account Engagement programs to ensure functionality and delivery.
• Segment and analyze customer data to understand customer behavior and design personalized engagement programs that drive funnel conversions and generate fueling customers. 
• Monitor and track the performance of digital sales programs using Account Engagement analytics and reporting tools to optimize strategies based on insight and data-driven decision-making. The insight help you evaluate and improve the effectiveness of Account Engagement campaigns and flows, incorporating best practices and industry trends to drive better results. 
• Manage and implement digital sales campaigns with the target to grow our B2B business, including email marketing, lead nurturing, and automated programs. 
• Work closely with sales teams to align on campaigns with sales objectives and drive the conversion of leads into opportunities and fueling customers. Collaborate with the Programs team to create engaging content and customer assets tailored to specific audience segments and buying personas.
• Stay informed about Account Engagement updates, new features, and industry trends to maximize the platform's capabilities and drive innovation in digital sales strategies. 
• Collaborate with cross-functional teams, including the global B2B organization, marketing, sales, and IT, to ensure seamless integration and alignment of Account Engagement with other systems and processes. 

WHAT YOU’LL NEED 

We want you to join our team! Here’s what we’re looking for: 

• Bachelor’s degree in business administration, marketing, or a related field preferred.
• Proven experience in digital sales, marketing automation, or a similar role, with proficiency in using Account Engagement. 
• In-depth knowledge of Account Engagement functionalities.
• Strong understanding of digital marketing principles and techniques, including email marketing, content marketing, and lead generation strategies. 
• Excellent analytical skills with the ability to interpret data and metrics to drive insights and decision-making. 
• Results-oriented mindset with a focus on achieving sales targets and driving revenue growth. 
• Ability to manage and lead multiple projects simultaneously, with a high level of organization and attention to detail. 
• 3-5 years of experience working with B2B customer lifecycle programs
• Proven success crafting digitally curated experiences for commercial customers

WHY WORK WITH US

Our employment opportunities offer you career growth with an international company, plus a dynamic work environment that puts people first. Wherever you are in your journey, we have a place for you. Here’s some of the exciting perks we offer: 

• Alimentation Couche-Tard is a proud receiver Gallup Exceptional Workplace Award (GEWA) for 3 years in a row.
• Complete benefits packages (health insurance, pension contribution etc.).
• Possibility to enroll in stock purchase plan.
• Employee discount on fuel and in our stores.
• Paid time off plan including vacation, sick days and personal days.
• Work in a collaborative, dynamic, high performing and diverse team.
• Learning opportunities to develop new skills and to evolve professionally in a fast-growing company.
• Hybrid work to allow a sustainable work-life balance.

At Circle K, our culture is shaped by our team members and how we treat each other. Our guiding principles are the core values we live by and inform all our actions and business decisions. You can find them at Values and Culture | Circle K. We hope they resonate with you and look forward to discussing them during your interview

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

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