Social Media and Content Coordinator

Welcome to North Star where we firmly believe that everyone deserves the chance to experience the joy of parenthood. With a mission to elevate integrity, equity, and trust in the fertility industry, we tirelessly strive to redefine the standards of excellence. We take pride in our multidisciplinary team of experts and connected brand experiences which are driving transformative changes within the fertility field.

Social Media Coordinator, North Star Fertility Partners

North Star Fertility Partners is searching for a talented Social Media Coordinator to support the day-to-day programming of the company's social media activities and execution for marquee brands outreach to consumers and industry constituents within the portfolio. Reporting to the Director of Marketing, you will help shepherd the execution of social media content strategy to drive brand objectives achievable within the social media landscape, specifically delivering on creative excellence in content development, driving brand awareness and engagement with key segments, and evolving social media activities. You will collaborate closely with all cross-functional teams within the Marketing department to ensure cohesive and compelling brand messaging and program integration.

What you'll do :

• In partnership with the Director of Marketing, support the social media practice across the Northstar brand portfolio, ensuring adherence and refinement to social content strategies, executing on brand creative guidelines and expectations, assessing practice optimizations, and supporting the greater company knowledge of the role of social media
• Concept and create compelling social media and community content for key brands including posts, videos, graphics, and other multimedia elements to share for your assigned brands' consumer and industry mission and vision.
• Manage social media and community channels on a day-to-day basis, including scheduling posts, monitoring engagement, identifying competitive opportunities and issues, and managing inquiries and comments
• Provide regular reporting and insights on brand social media performance, community engagement, identifying trends, competitive opportunities, and areas for improvement to optimize content, maximize engagement, and lead generation across platforms.
• Be a steward of the brands we represent in all communication, content development, and community engagement across social media.
• Management and ongoing usage of a social media management tool to engage and categorize inbound consumer conversation across platforms, enable social listening queries and competitive benchmarking, and conduct regular analysis and reporting
• Maintain current understanding of the category, the business, competitive activity, and insight into the segments of clients we support.
• Stay up to date with best practices, guidelines, regulations and policies in an ever-changing landscape of social media.

What you'll need to succeed :

To be successful in this role, you should have in-depth knowledge of the ever-changing landscape of social media, and community forums, both legacy and more emergent platforms. You should also have experience executing requisite marketing projects from conception to production. Strong project management, detail orientation, prioritized multi-tasking, and flexibility are key skillsets for this role's success.

What are the benefits :

North Star and its companies are an equal opportunity employer. We provide opportunities without regard to race, color, religion, gender, age, national origin, disability, veteran status, sexual orientation, genetic information and gender identity or expression. The law requires an employer to post notices describing the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability, veteran status, sexual orientation, and genetic information and gender identity or expression. Please visit to visit the "EEO is the Law" poster.