Marketing Manager

Job Description: We are a fast-growing consumer household products business looking for a dynamic, results-driven, full-time Marketing Manager to join our team. The role will be responsible for developing and implementing marketing strategies that will elevate our brands and generate profits for our clients. Since this role is office-based we are only considering candidates who live within an easy commute of Redondo Beach, California About Cismea Global: Cismea Global is an exciting, fun, new business based in Redondo Beach California, specializing in helping overseas companies expand their retail presence in the United States, Canada, and Europe. Our rapidly expanding product portfolio encompasses an eclectic mix of household consumer products including personal care, kitchenware, pet care, and innovative tools.

Key Tasks:

• Appraise potential new products: incl. review market size/trends, competition, pricing, content, specifications
• Develop go-to-market plans: incl. determine positioning, targets, distribution channels, promo strategy, timing, budget
• Prepare high quality sales tools: incl. sell sheets, sales pitch decks, ad hoc decks, promo videos, images, catalogs, events
• Optimize products for launch: incl. recommend specification improvements, decide product names, create brands, manage development of packaging and instruction manuals
• Assist with trade sell-in: incl. brief sales reps, respond to inquiries, prepare presentations, organize/manage trade shows
• Develop and execute promotional campaigns: incl. brief, manage, and assist specialist freelancers and inhouse digital marketing experts regarding Shopify/Squarespace websites & landing pages, content creation, organic & paid media, paid search, influencers, paid media, PR, Amazon pages/stores/ads, trade shows.
• Manage campaigns: incl. oversee individual elements to ensure they run on-strategy, on-time and on-budget. Monitor and refine as needed. Report progress to the team.

Requirements:

• Bachelor's degree in marketing, business administration or a related field
• Minimum of 5 years of marketing experience, preferably in a consumer products industry.
• Proven track record of developing go to market plans and executing successful marketing campaigns.
• Experience analyzing markets, reviewing competition, and pricing.
• Experience with developing sell sheets and/or sales pitch decks.
• Experience with developing brands. Packaging and instruction manuals are a plus.
• Experience in social media marketing, especially TikTok, Facebook, Instagram. Marketing funnels is a plus.
• Experience with e-commerce. Amazon stores/product pages and Shopify, Squarespace is a plus.
• High level expertise with MS Office. Adobe Photoshop & Illustrator is a plus.
• Fluent English speaker/writer (native level).

Skills:

• Strategic thinking: Ability to develop and implement a comprehensive marketing strategy that aligns with overall business goals.
• Creativity: Ability to develop innovative campaigns and content that resonates with our target audience.
• Analytical & problem-solving skills: Ability to analyze market trends, customer insights, and data to inform and shape marketing strategies.
• Communication & Interpersonal skills: Ability to communicate and collaborate effectively with internal and external stakeholders.
• Project management: Ability to manage multiple projects and initiatives simultaneously while maintaining attention to detail.